Summary: Want a high-converting video landing page? How to create the best video landing video? This guide walks you through everything you need to know, including what landing page/video landing page is, why use video on landing page, and some video landing page FAQs. Besides, it also shows you an easy way to make a landing page video. Let's get started.
Do you know the human attention span is shorter than a goldfish's?
Humans = 6 - 8 seconds
Goldfish = 9 seconds
Image Board: Attention Span
So when you design your landing page, you need to try your best to catch people's attention in a short amount of time. And that's only half of the battle: once you've captured visitor's attention, you need to hold it.
What is the best way to hook and hold people's attention? The video must be your preferred option. The usage and viewing of a video landing page are becoming even more prominent.
In this blog, we'll be looking at what video landing pages are, why them matter, some video landing page FAQs, and how to easily create a landing page video.
What Is Landing Page/Video Landing Page?
Landing Page - it is a standalone page of your website, designed specifically for achieving conversions.
Video Landing Page - a landing page with embedded video to help illustrate the value of the product or service on offer.
Let's see an example:
Image Board: An Example of Video Landing Page
This landing page from FlexClip tells you exactly what you need to know - that FlexClip can help you make a variety of videos, like marketing video, family video, and, of course, landing page video, etc. When you scroll down, it offers more details to help you get started to make a video.
All elements on this landing page work together towards the final goal - to get you to sign up for FlexClip and make a video with it. And there is no double that the video is the most attractive element among all of them.
Why Use Videos on Landing Page?
Yes, videos on landing page do look cool, but it is not the key point! Why use videos on landing pages? What are the benefits of video landing pages? Let's look more closely at all its advantages.
> Conversions! - Getting the visitor to take action is the ultimate goal of your landing page. Videos can help you get that action with higher conversion rates. Study shows that videos on a landing page can increase conversions by up to 86%.
> Hold visitors attention longer - A video on landing page attracts viewers to stay more time on your site, and they'll become more familiar with your product or services. What's more, the longer someone stays on your website, the better your site will rank.
> Make your page more memorable (than text and image) - Use video wisely on your landing page, not only can help you get high conversions but also can increase your brand awareness. A remarkable video landing page can create a memorable experience on your visitors.
> Communicate a lot of information quickly - Using the video is the best way to deliver a lot of messages in a short amount of time. The video landing page shows a greater depth of explanation than text and image and fulfills the need to know what the product looks like, how it works or what it offers, etc.
Video Landing Page FAQs
You may want to ask some questions about how to use video on the landing page, let's work them out one by one.
Q1: Should the Video Autoplay in the Landing Page?
In most cases, making your landing page video with the press play button to give your audience control over when to play a video is a good idea. But doing so on video landing pages, you may run the risk of that visitors arrive on your landing page without noticing the video play button.
Q2: How Long Should Landing Page Videos Be?
Most visitors prefer quick answers when they visit your landing page. Try to make your landing page videos convey the essential information about your websites, product, services, or idea in 45-90 seconds. Keep it short to avoid running the risk of boring your visitors into bouncing before they convert.
Q3: What's the Size of the Video on the Landing Page?
People could view your landing page with a range of devices: a smartphone or tablet, a laptop, or even a widescreen desktop monitor. Therefore, you'd better choose a video size that will look good on a range of screens.
Q4: Should the Landing Page Video be Animated or Live-Action?
Many websites use animated video in their landing pages because animation can be a lot of fun and highly effective. But if you don't have a videographer who knows animation in-house, you'll have to spend much of money to ask a production company for your animated video. The animation isn't for everyone, so just try it when you can afford it, and it works for your websites.
How to Easily Make a Landing Page Video
How to make a video for your landing page easily? Try FlexClip Video Maker now!
FlexClip helps you make an excellent video for your landing page with great ease for the following reasons:
- The super-simple editing interface;
- Various professional editing functions;
- Extensive media library;
- Real-time preview;
Making great landing page video with FlexClip couldn't be easier! Let's walk through it:
Step1 Launch FlexClip and Get Started
Go to FlexClip and sign up for free, then click on Get-Started Free.
Step 2 Create a New Project
Start creating your landing page video with the "Create new", button, and you can start with a video template or start from scratch.
Image Board: Create New
Step 3 Add Media
Go to the storyboard and click the "+" icon to add media, both the stock media and local media can be added.
Image Board: Add Media
Step 4 Customize the Video
FlexClip allows you to edit your video in various ways: trim it, add text to it, set background music, record voice-over, and more.
Image Board: Customize
Step 5 Preview and Save
Preview your video with the "Preview" button on the top right. If you're satisfied with it, export it now; if not, you can continue editing.
Image Board: Preview and Save
Inspired to create a high-converting video landing page? Go to FlexClip to make a great video for your landing page right now! By the way, FlexClip is a powerful video maker that allows you to all kinds of video, like Business Video, WhatsApp Status Video, Birthday Video, etc.