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How to Create Powerful Business Videos | Great Video Marketing Ideas & Tips in 2020

Last Updated: Jul. 23, 2021

Summary: This blog aims at showing you the detailed steps to create a business video. Besides that, it also provides some great video marketing ideas and tips. Follow us and get more.

In recent years, most businesses believe that video marketing is a great way to promote their business, and it will give them a good ROI. While some people might still have doubts: is it really worth to consider using videos for promoting business?

The answer is yes. Not only because most businesses are doing it but because the video is one of the most versatile and profitable digital marketing tools out there.

Now, follow us and dig into video marketing to learn how to make a powerful business video and get more.

Also Read: How to Create a Promo Video to Boost Your Sale >

Part 1 How to Make a Business Video - Detailed Steps

How to start video marketing for your business? We'll show you the detailed steps here.

Pre-production of Your Video Marketing

Step 1 Choose Your Target Audience

Before you start to make a business video, it is important for you to know whom you're creating it for. So that you can customize the right video for the clear target audience.

Step 2 Set Your Video Marketing Goal

Make sure to have a clear goal that you're trying to achieve. Are you trying to boost your sale? Expand your brand influence and appeal?

Step 3 Select a Type of Video and Come up with a Video Marketing Idea

Choose a video type that best suits your target audience and goal. Come up with a creative idea for your business video.

While-production of Your Video Marketing

Step 4 Make Your Video

When it comes to video making, you need to make sure that you have made all the equipment ready, including camera, tripod ( to avoid a shaky shot), and microphone (to keep good quality sound).

Practice makes perfect! Remember to try to practice for filming a high-quality business video. Do practice to find the best background and angle, and to find what you need to improve, such as lighting, sound or speaking speed.

    Light Tips

  • Three-Point Lighting: Key Light, Back Light, Fill Light
  • Key light → It shines directly upon the subject. The primary source of illumination.
  • Back light → It shines on the subject from behind. Provides depth and separation of the subject and the background.
  • Fill light → It fills the dark side of your subject to eliminates shadows. It is often placed at a lower position than the key.
3 Points Lighting

Image Board: 3 Points Lighting

Step 5 Edit Your Video

How to edit a business video may be hard for most of the people, but it no longer is a problem with the right video editing software.

Here we highly recommend FlexClip, it is a free and easy-to-use, powerful and flexible video editing software that helps you to make your business video perfect.

Follow us to make a video for your business with FlexClip:

>> Visit FlexClip Homepage with Chrome and get started free.

Choose Video Template or Start from Scratch

Image Board: Choose Video Template or Start from Scratch

>> Click the "+" button, then go to "Add Video" > "Browse My File" to find your business video.

Add Photos or Video Clips

Image Board: Add Photos or Video Clips

>> Customize the video as the way you want - trim, add text, add background music to your business video.

Customize Your Video

Image Board: Customize Your Video

>> Preview and save. Click on the Preview button. Download the video or continue editing.

Post-production of Your Video Marketing

Step 6 Publish Your Business Video

When you publish your business video, don't forget to use an attractive title, include relevant keywords, and write an accurate description peppered with keywords.

Step 7 Promote Your Business Video

Finally, remember to promote your video across your online channels and reply to comments to boost engagement.

That's all for the detailed steps of video marketing. We hope that it can help you to start your video marketing on the right foot.

Part 2 Great Video Marketing Ideas & Tips

To help you make a video for your business with great ease, we'll offer you some great video marketing ideas and tips.

Best Video Ideas for Your Business

# Explainer Video for Your Business

There are a lot of questions that the customers are curious about your business. What does your product about? What does your company stand for? An explainer video can help you much. It is also a great way to help the audience better understand why they need your product or service.

# Promo Video for Your Business

Great promo video, such as ads and trailers, grabs the visitors' attention effectively. They will show the audience what's coming next and tap into people's emotions, so your promo videos spark people's curiosity and attract more viewers.

# Tutorial Video for Your Business

All most people like tutorial videos. They are relatively easy to create and are easy to follow. It is a great way to teach the visitor something new or build the foundational knowledge they'll need to better understand your business.

# Testimonial Video for Your Business

Building trust is an important and tricky part of marketing a small business. While testimonials have strong power to make visitors feel more confident in your business. Why not make a testimonial video for your business.

More great video ideas for business are waiting for you to explore.

Tips for Making a Business Video

* Keep It Short. Shorter video can work better than long ones. Less is more, and the less you say, the more likely people will remember.

* Make It Mobile Friendly. It's necessary to make your business video mobile friendly because more and more people use mobile devices to enjoy videos.

* Add Background Music. Music is a powerful tool in your business video to make it more atmosphere. Choose the right music to craft a more exciting and emotive video.

* Include a Call to Action. Your business video should end with a clear, direct call to action. It's a great opportunity to take an engaged audience and point them to take further action.

The Bottom Line

With the above-detailed steps, ideas, and tips for making a business video, you can surely create a powerful marketing video. Try FlexClip to perfect your business video in just a few steps.

Make a Video for Free with FlexClip Now
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