Summary: How to run social videos successfully and effectively? This blog walks you through all the tips and strategies for social media video marketing. Check it out!
Statistically, 3.48 billion people use social media now, which means 45% of the total world population are using social networks. And social media use is still growing: in the past year, 366 billion new people started using social media.
There is no doubt that most of the internet traffic comes from video content. And the engagement is video-led on social media. So social video has grown enormously in popularity and volume on social networks over the last two years.
Part 1 A Quick Look at Social Videos
What are the social videos? - A social video is made specifically by publishers, brands, marketers, and anyone else looking to find success on social media. Usually, people use social videos to promote their brand, product, or service to customers (or potential customers) on social media.
Let's see the three main characteristics of a social media video:
A social video is designed for social platforms. As its name indicates, this type of video is specially designed for social platforms.
A social video has one big goal: engagement. The ultimate goal of a social video is to drive social actions such as shares, comments, and likes.
A social video is short. Compelling social videos always are short! Those social media viral videos with over 1 million views typically last between 30 seconds and 1 minute.
Now you've known what social video is: it is a short-form video created to drive engagement actions and captivate viewers on social media platforms.
Part 2 How to Make Your Social Video Go Viral - Killer Tips & Strategies
Are you ready to create a social video? Here are the top 7 tips for creating a successful social video:
# Be Platform-conscious
Image Board: Social Media
From YouTube to TikTok, there are lots of different video sharing platforms you can choose from. Try to pick the right social media platform that can largely contribute to your social video's success.
The different social media platform has its diverse user base, which you should keep in mind when building your social media video marketing strategy. Some social media platforms, like Facebook, have a broad user base in different ages, genders, and income levels. While some others reach only a narrow demographic: Pinterest resonates with users in 25 to 44; Snapchat almost attracts teens and young adults.
Besides, different platforms work for different types of video. If you're trying to educate your audience, consider posting your video on LinkedIn. If you're simply want to entertain, YouTube might be a better choice.
Finally, each social media platform has different video requirements. Please check out our post on 6 Video Sharing Sites You Should Never Miss for detailed information.
# Focus on the Quality of Your Social Video
When it comes to video production, the essential rule is quality over quantity. How to make a high-quality social video?
First, you need to master some killer tips for shooting a high-quality video, just look at our post "Make a Cinematic Video in 10 Easy Steps With Any Camera". Notice that lighting and composition play a crucial role in shooting a great video.
Then, to make your video outstanding from the video product crowed, you must need to video editor to create a video masterpiece. While video editing is not an easy process for most of the people, don't worry! FlexClip video editor makes your video editing process much easier. You can customize your social video as your wish: add text to your video, set background music, record voice over, add cool transitions, etc. With FlexClip, you can make an excellent high-quality social video quickly and easily.
Image Board: FlexClip Video Editor
#Tell a Compelling Story
Work on your video storytelling to achieve great results on social media. Compelling storytelling can invoke powerful emotions in people, and this is what you want to do with your audience.
How to tell a strong story? You need to answer the following questions:
- Who is the hero?
- What is the plot?
- What is the setting?
- What's the conflict?
- Does your video have a clear beginning, middle, and end?
Compelling storytelling will take your videos to the next level, bringing your social video even better results.
# Use the First Few Seconds Wisely
Have you known that the human attention span is now shorter than that of a goldfish? In 2015, Time magazine cited a study that shows that people always lose concentration after about 8 seconds. And another research even indicates that human's attention span is drawing now!
So you have to use the first few seconds of your social video wisely. They're supposed to capture viewers' attention and hook them to watch the video from the beginning to the end. How to do this? Here is a simple way to reach this effect: starting your video with something that sparks people's interest, inspires their curiosity, or catches them off-guard.
# Include a Call-to-Action
Image Board: Include a Call-to-Action in Your Social Video
Another tip for your social media video success is to include a clear Call To Action at the end of your video. Including a powerful CTA in your video is the most critical step to drive conversions for your social videos.
All awesome Call-to-Actions share a few things in common: they're personal, straightforward, and actionable! But notice that your CTA shouldn't be too sales-focused and that it needs to point your audience towards converting.
# Be Mindful of Time
Image Board: Be Mindful of Time in Your Social Video Making
As we mentioned before, one of the features of social video is short. So you'd better keep your social video short and sweet.
The best video lengths are between 60-120 seconds. The statistic shows that 5% of viewers will stop watching a video after 1 minute and 60% by 2 minutes.
You need to make your video as short as you can to make it a social media viral video: cutting those unnecessary parts and keeping only the most relevant and highest-quality content.
# Optimize for Mobile
Image Board: Optimize Your Social Video for Mobile
The final tip for running an effective social media is to optimize it for mobile. Most of the people view social videos on mobile. More specifically, on Twitter, 93% of those video views are on mobile devices. So you need to make your social video mobile-friendly.
The Bottom Line
Hopefully, the tips we discussed in this post can help you to run your social videos effectively and successfully. Try them out right now!