Make a Video for Free with FlexClip Now
Get Started

Lower Thirds Guide: Create Video Lower Thirds Now!

Last Updated: Jun. 24, 2020

Summary: Need a guide for creating lower thirds for your video? Check out this blog showing the simplest way to add lower thirds to your video and providing you with the practical tips for making beautiful lower thirds on your video.

When you are watching documentaries, news or any sports show, have you ever noticed the information that placed on the bottom of the screen? I know you've seen it. We all have. But I'm very sure most of you guys don't know that that information has a professional name called lower thirds.

Lower Thirds

Image Board: Lower Thirds

Lower thirds play an essential part in reaching the audiences in video production. FlexClip Video Editor makes it pretty easy to add this feature to your videos.

Also Read: 2019 Beginners' Guide for Vlogging: How to Start a Vlog? >

Part 1 A Quick Look at Lower Thirds

What is the lower third? You've must see one without even realizing it! In the simplest form, a lower third is just a text on a colored overlay located at the bottom portion of the screen.

More precisely, in a video context, the phrase "lower third" can mean two things: the lower third portion of a video screen and any text that appears in the lower third of the screen.

Lower Third Portion of a Video Screen

Image Board: Lower Third Portion of a Video Screen

Let's split a video screen into three parts from top to bottom, as shown in the image above. Focus on the lower part labeled with "3", we call it lower third, and any text that appears in this area also can be called lower thirds.

Part 2 How to Create Video Lower Thirds with Great Ease

Adding a lower third to your videos can be pretty easy as long as you choose the right tool to create a lower third for your video. Here in this article, we share a powerful video editor to you for creating video lower third with great ease.


  • Easy-to-operate. FlexClip has a super simple editing interface allowing everyone to make video lower thirds in a few clicks with great ease. Even a novice can do it, no video editing experience is required!
  • No download. FlexClip is an online video maker that allows you to edit or make videos without download or install any app.
  • Dynamic Text Animations. FlexClip provides you with a handpicked collection of text animations, and you can create stunning lower third on your video.
  • Powerful video editing functions. Besides adding a lower third to your video, you can make many other edits to your video, including add music, add logo, record voice over, etc.

By the way, FlexClip proves to be a great video maker for you to create a video in seconds. It comes with rich video templates, so you can view the templates for inspirations or start create a video from scratch:

Step 1 Import Media

First, you need to upload the video or image that you are going to add the lower third to. Go to the "+" icon on the storyboard, and you can upload your own videos or images or search the built-in media library.

Import media

Image Board: Import Media

Step 2 Add Text to Your Video

Next, go to the sidebar, choose a text effect you like from the handpicked collection of text animations. Then enter the text by double-clicking the textbox: the person's name and title, a locale where the interview is taking place, or any other helpful information.

Depict video: Choose a Text Effect for Your Video Lower Third

Step 3 Make Adjustments - Font, Size, and Color

Once you've entered the text, you can make some adjustments to change the font, size, and color of the text.

Depict video: Make Adjustments to Your Video Lower Third

Step 4 Move the Text to the Lower Third

Finally, when you're satisfied with the display effect of the text, it's time to move them to the lower third part of the screen: simply drag the text block to the desired position.

Depict video: Move the Text to the Lower Third

Part 3 Practical Tips on Creating Video Lower Third

Here are some practical tips that can help you repurpose your videos with lower thirds like a pro.

#1 Don't Put too Much Text to a Lower Third - Keep it Simple

Lower thirds are not designed for sharing a lot of text. The more text you add on your lower third, higher the chance that your viewers tend to ignore it.

But if you do want to share a text-heavy message, you'd better put it on a plain colored background or abstract video/image. Like this:

An Example of Text Heavy Message

Image Board: An Example of Text Heavy Message

#2 Avoid Covering Important Parts of the Video Content

As its name suggests, the lower third is put in the lower area of the screen where they are least obstructive. Therefore, when you're putting the lower thirds on your video, notice that do not cover any important parts of the video, like the speaker's face.

Avoid Covering Important Part

Image Board: Avoid Covering Important Part

#3 Put the Lower Thirds on Title Safe Area

Different people may watch your videos on different devices with various dimensions and video players. You need to ensure that your video lower thirds can be seen on any setup. The best way to do that is to put the lower thirds on the title safe area of your video when you create them.

Safe Areas

Image Board: Safe Areas

#4 Choosing Contrasting Colors to Make the Lower Third Stands out

If you want your lower third to be more noticeable, you need to choose some contrasting colors to make the lower third stand out. For example, choose lighter colors for the text when your video/image in a darker color. Besides, you can also consider adding a background to your lower third.

Choose Contrasting Colors

Image Board: Choose Contrasting Colors

The Bottom Line

Hopefully, you've mastered the easiest way to put lower thirds on your videos and got the tips on how to use lower thirds effectively. Just try them out right now!

You May Also Be Interested

Choose the language of another country or region to get content and online services suitable for your location