Summary:Interactive video hits the mainstream, and the traditional annotation is replaced by YouTube end screen and video card to engage with audience. This blog, dividing into 4 parts, helps you to learn more about YouTube card and end screen.
YouTube announced that the annotations engine is discontinued and replaced by the video card and end screen on May 2017, which have similar functions to annotations such as linking towards other videos and personal subscription.
YouTube stated that there are 60% of YouTube watching time on mobile, however, annotation never worked on mobile devices. Besides, most viewers consider annotations annoying and useless. So since then, YouTube started to invest in end screen and video card. Impressively, end screen and card engines create 7 times more click than annotations.
Video creators are allowed to insert cards to promote business sales and add web links, other video and social sharing. It’s quiet different from the end screen, because video card can be inserted into any point of video as long as you want.
What’s more, you can avoid randomly pop-up promotions, so it does look more pleased to the eyes. What you will see is only a small ‘info’ tag appearing in videos and you need to click to see its content. Also, don’t worry about card may take up your major screen, it can be removed by a quick click.
Image board: An example of a video card (the element of poll)
For those who want to continue directing their viewers to other videos, for example, the end screen is recommended. It appears at the end of your video, of which the maximum is 20s. Again it can direct your viewers to your merchandise sales, subscriptions and web links. In this situation, viewers can interact with your videos, you are engaging them with your business.
Now, you are a believer of end screen/card, I’ ll help you figure out how to set up a YouTube end screen with the 3 steps .
Step 1 Click your ‘profile’ and go to your ‘YouTube studio’.
Image board:Go to YouTube studio
Step 2 Enter into ‘video’, and select the video you’d like to add an end screen and click it.
Image board: The interface of ‘video’
Step 3 Then you have two different options to go to the different interfaces of the end screen. If you prefer the old interface of YouTube studio, you can click the button of ‘the end screen’ on the right bottom of your page.
Image board: Create end screen
Then, you can choose which types of elements you wanna add. As an example, I create two elements of ‘video’ and one of ‘subscribe’.
Types of end screen’s elements:
- Video/ Playlist: users can click the tab and watch the suggested videos.
- Subscribe: it will show your icon which allows users to quickly subscribe to your channel.
- Channel: it allows you to promote another channel, and even allows you to customize the message.
- Link: it directs you to promoted websites.
(if the video doesn't work, click the right-button of mouse and show controls to watch the guide video again)
Depict video: “How to add an end screen
However, if you wanna try new creator studio, go to ‘Editor’ first, and then click ‘end screen’.
Image board: “Add an end screen
Similarly, choose the elements you wanna add, and change their placement to create your end screen (if the video doesn't work, click the right-button of mouse and show controls to watch the guide video again).
Depict video: “Create an end screen with new creator studio
Compared with the end screen, video card only has one option. At first, click ‘Card’ and select which types of elements you’d like to create.
Image board: “Go to add a video card
The types of card’s elements:
- Video or Playlist: link to the related videos or the complete playlist.
- Channel: promote another channel to cooperate with other YouTubers.
- Poll: engage with your audience and make them participate in the vote.
- Link: link to relevant websites that may be mentioned in the video.
Image board: “Types of cards’ elements
For card, it can be put it into anywhere you want in the video, so in my example, I create a poll in the middle of my video to let viewers participate in the vote.
Image board: “Add the element of poll
Or, you may prefer to add related videos and another channel, the steps are quite similar to ‘end screen’. Click the ‘video/playlist’, after adding it, drag it to find the best placement on the screen and on the timeline. Don’t forget you can put this card at any point in your video.
Image board: Add a element of ‘video’ in video card
1.Have a strategy before start
Before you film your video, keep the goal in your mine. Do you wanna promote your subscription or your product? Have a strategy when you create the storyline, then the content can lead your mind on where the card should be placed and can lead the viewers naturally to the promotions at the end.
2.Extend your video for the end screen
If your content overlaps with the end screen or video card, viewers will feel very annoyed, and the end screen/card usually will be ignored.
Image board: “Bad example for the end screen
Therefore, when you create a video card/end screen, have a clear and creative layout or background. It’s better to extend a 20-second video clip for the end screen (if you are bothered about how to edit and make a promo video, visit FlexClip video editor offering the complete guide for you).
Image board: “Good example for the end screen
3.Keep in mind what type of audience you have
You need to know which type of audience you target and, for example, what device they prefer to use. It’s better to keep in mind the behavior of your audience and meet their demands.
4.Give people time to click
Although the end screen maximizes 20 seconds, you need to make the most use of the time. After the content of video leads a way to the video card/end screen, you need to give your audience some time and space to react and click your link.
The Bottom Line
Add an end screen and video card to engage viewers to participate in your business, catch their eyes, and direct viewers towards product sales, subscription, and other videos. Follow the suggestions to get more visitors!
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