If you are still looking for a way to inspire your YouTube audience, encourage them to take action, move to the next level where they can learn more, then you will be needing the CTA overlay. These overlays work on both websites and social media platforms like YouTube, Instagram and more. Before we proceed to how this works, let's have a comprehensive explanation of what a YouTube/Instagram CTA overlay is.
Also Read: How to Add Subscribe Button to Video >
Part 1 What is Video CTA?
CTA stands for Call To Action, it is a term used by marketers to describe immediate response performed by website users. It is also used to encourage potential customers to take action by clicking on a button. Video CTA can also come as a word or phrase which is incorporated into a sales page, ad messages, or sales scripts.
Now, how can a CTA be relevant in your YouTube/Instagram channel? YouTube CTA overlays allow your audience to take action on web content. The presence of a CTA as an overplay on either YouTube or Instagram creates an interactive concept that comes up at the ad section of a video, and can also help in driving traffic on the outbound link embedded in the channel’s overlay. A typical video CTA usually appears 3 seconds after a video starts, and collapses turn into a thumbnail image 15 seconds later. A YouTube CTA overlay on a mobile device has a way of expanding when viewed, then turns into a perfect thumbnail image when tapped on.
Part 2 How to Add CTA Overlay to YouTube/Instagram Videos
This article won't be complete if we don't mention FlexClip: the world's finest video CTA adding tool.
FlexClip is originally designed as a video editing tool that has already gotten thousands of positive reviews from online digital marketers worldwide, and the addition of a CTA overlay tool is a plus. Some of the advantages of using this tool include:
Now, click the Create a Video button and follow the steps below to add CTA overlay to video.
Add CTA Overlay to Video - Upload
Add CTA Overlay to Video - Add Overlay
Add CTA Overlay to Video - Add Text
Part 3 How to Write Excellent CTAs
CTAs are the best sales gateway for marketers, how your audience reacts to it depends on how catchy it is; the catchier your CTA, the more attractive it becomes. Below, we have listed a few working methods you can use to come up with the best CTA.
Use strong commanding verbs to start your CTA. We recommend using words like "Buy", "Shop", etc. By using such words, you are psychologically telling your audience that you are confident in what you sell.
Use words that can trigger emotions e.g. enthusiastic words, sympathetic words, etc. If possible, go with a story that ends with so much emotion. But be sure they are all linked to the product you are trying to sell.
Give your audience reasons why they should take action. Start with some interesting features of the product you are trying to sell them. Let's say you are selling a weight-loss gadget, give them a good reason to take action by stating some of the advantages or high points of the gadget.
Make it look like they are going to lose something if they don't take action.
Don't be boring with those descriptions that will lead your audience to click the CTA button. Don’t Just say it, craft it, make it sound convincing; make them want to read to the end.
For every active sales page, there is a good CTA overlay linked to it. But even as you go about doing the right thing, the kind of tool you use also plays a huge part in your success. This is why we will always recommend the use of the FlexClip CTA overlay tool, a tool that has been used and recommended by thousands of YouTubers and digital marketers in driving traffic to their sales page. Finally, don't forget to share this article if you’d find it useful. Thanks for your time.