Product Launch Video: Using Video to Crush Your Next Product Launch

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Product Launch Video: Using Video to Crush Your Next Product Launch

Last Updated: May. 12, 2021

Summary

This blog shows you how to make a product launch video with a powerful launch video maker coming with templates to absorb more customers step by step so that you can do the same to make launch videos for your own product launches.

The video must be the best way to get attention and deliver all the juicy details about your new products or services and to make sure the message is heard loud and clear.

Launch videos introduce new products or services in a way that customers will remember easily. Make a stunning launch video for your upcoming product to create a killer buzz.

Product Launch Video Templates

Preview

New Product Launch

Use This Template

Preview

New Dress Launch

Use This Template

Also Read: Best Video Quality Enhancer: Improve Your Video Quality Easily>

Part 1: 5 Elements Launch Videos Must Include

Before we dive into how to make a product launch video, let's see the 5 elements a product launch video must include:

Intro for your launch video

Main feature demos for your product

Sub-feature demos for your product

List of more features of your product

The outro of your launch video

✓ Intro - Keep things simple with the intro, showing your product's name and your logo on the first frame, followed by its one-liner description. The intro can't be longer than 5 seconds.

Preview

Simple Intro

Use This Template

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Colorful Intro

Use This Template

✓ Main feature demos - For the main feature demos of your product, 2 to 3 of them is better, and each of them featuring a demo clip about 5 to 10 seconds long.

✓ Sub-feature demos - For the sub-feature demos, each clip should last about 1 to 3 seconds.

✓ List of more features - There should be a list of about 5 to 10 features in this segment of the video.

✓ Outro - Like the intro, you should make it simple. End your launch video with the logo and name again. Don't forget to include a CTA in the outro, such as asking the viewers to learn more by visiting your website.

Preview

Social Outro

Use This Template

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Purple Outro

Use This Template

Part 2: How to Make a Product Launch Video

Now, we can finally get to the detailed steps in creating your own product launch video!

First let's talk about the tools for making a launch video. I used a free product launch video maker called FlexClip, a super easy to use video maker allows you to make your launch video online, no video-making experience required!

What's more, this online product launch video maker comes with professional launch video templates inspiring you to create your own one.

Preview

Hat Launch

Use This Template

Preview

Smartphone Launch

Use This Template

Get inspired? Just turn to FlexClip online product launch video maker to create your own launch video right now. You can start making your launch video directly or begin with a template.

Create a Video

View Templates

Step 1

Drag and drop all your photos and clips to the blank section and apply them to your storyboard. You can also click on the "+" button to add videos or photos to storyboard directly. If necessary, use resources from stock media.

Image Board: Add Media

Step 2

Go to the side panel to add text to your launch video with the Text icon. You can add dynamic text in different fonts, colors, and sizes.

Image Board: Add Text

Step 3

Click on Music to add background music yo your product launch video. You can pick one from FlexClip's music library or upload your own one from a local folder.

Image Board: Add Music

Step 4

Add special effects to level up your video! Video transitions, interesting overlays, emojis and more are waiting to be applied.

Image Board: Add Special Effects

Step 5

Click on the Preview button to preview your product launch video. You can continue editing or save the video to your computer.

Final Words

These are five elements you won't miss in your launch video. According to these five elements, and follow the detailed steps to make your own launch video to crush your next product launch.

Sandy /

Has 4-year of professional photographing experience. Very much into recording every detail of life. She is passionate about all things related to video production, and loves to exploring tips and tricks about it.