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Product Launch Video: Using Video to Crush Your Next Product Launch

Last Updated: May. 12, 2021
Summary
This blog shows you how to make a product launch video with a powerful launch video maker coming with templates to absorb more customers step by step so that you can do the same to make launch videos for your own product launches.

The video must be the best way to get attention and deliver all the juicy details about your new products or services and to make sure the message is heard loud and clear.

Launch videos introduce new products or services in a way that customers will remember easily. Make a stunning launch video for your upcoming product to create a killer buzz.

Product Launch Video Templates

New Product Launch
Preview
New Product Launch
Use This Template
New Dress Launch
Preview
New Dress Launch
Use This Template

Also Read: Best Video Quality Enhancer: Improve Your Video Quality Easily>

Part 1: 5 Elements Launch Videos Must Include

Before we dive into how to make a product launch video, let's see the 5 elements a product launch video must include:

  • Intro for your launch video
  • Main feature demos for your product
  • Sub-feature demos for your product
  • List of more features of your product
  • The outro of your launch video

    ✓ Intro - Keep things simple with the intro, showing your product's name and your logo on the first frame, followed by its one-liner description. The intro can't be longer than 5 seconds.

    Simple Intro
    Preview
    Simple Intro
    Use This Template
    Colorful Intro
    Preview
    Colorful Intro
    Use This Template

    ✓ Main feature demos - For the main feature demos of your product, 2 to 3 of them is better, and each of them featuring a demo clip about 5 to 10 seconds long.

    ✓ Sub-feature demos - For the sub-feature demos, each clip should last about 1 to 3 seconds.

    ✓ List of more features - There should be a list of about 5 to 10 features in this segment of the video.

    ✓ Outro - Like the intro, you should make it simple. End your launch video with the logo and name again. Don't forget to include a CTA in the outro, such as asking the viewers to learn more by visiting your website.

    Social Outro
    Preview
    Social Outro
    Use This Template
    Purple Outro
    Preview
    Purple Outro
    Use This Template

    Part 2: How to Make a Product Launch Video

    Now, we can finally get to the detailed steps in creating your own product launch video!

    First let's talk about the tools for making a launch video. I used a free product launch video maker called FlexClip, a super easy to use video maker allows you to make your launch video online, no video-making experience required!

    Launch Video Maker - FlexClip

    • Easy to use. No video-making experience needed!
    • No download! Do not need to download or install any app.
    • Incredible features, like add text, music, record voice-over, etc.
    • Numerous free resources. You can furnish your launch video with them.
    Get Started Now

    What's more, this online product launch video maker comes with professional launch video templates inspiring you to create your own one.

    Hat Launch
    Preview
    Hat Launch
    Use This Template
    Smartphone Launch
    Preview
    Smartphone Launch
    Use This Template

    Get inspired? Just turn to FlexClip online product launch video maker to create your own launch video right now. You can start making your launch video directly or begin with a template.

    Step 1
    Drag and drop all your photos and clips to the blank section and apply them to your storyboard. You can also click on the "+" button to add videos or photos to storyboard directly. If necessary, use resources from stock media.
    Add Media

    Image Board: Add Media

    Step 2
    Go to the side panel to add text to your launch video with the Text icon. You can add dynamic text in different fonts, colors, and sizes.
    Add Text

    Image Board: Add Text

    Step 3
    Click on Music to add background music yo your product launch video. You can pick one from FlexClip's music library or upload your own one from a local folder.
    Add Music

    Image Board: Add Music

    Step 4
    Add special effects to level up your video! Video transitions, interesting overlays, emojis and more are waiting to be applied.
    Add Special Effects

    Image Board: Add Special Effects

    Step 5
    Click on the Preview button to preview your product launch video. You can continue editing or save the video to your computer.

    Final Words

    These are five elements you won't miss in your launch video. According to these five elements, and follow the detailed steps to make your own launch video to crush your next product launch.

    Make a Video for Free with FlexClip Now
    Get Started - Free
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