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Launch Video DIY: Using Videos to Crush Your Next Product Launch

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Last Updated: Apr. 03, 2020

Summary: This blog shows you the five elements launch videos must include, and it also shares how to make a launch video to absorb more customers step by step so that you can do the same to make launch videos for your own product launches.

The video must be the best way to get attention and deliver all the juicy details about your new products or services and to make sure the message is heard loud and clear.

Launch videos introduce new products or services in a way that customers will remember easily. Make a stunning launch video for your upcoming product to create a killer buzz.

Also Read: The Ultimate Guide on Event Video Production You Should Never Miss>

Part 1: 5 Elements Launch Videos Must Include

  • Intro for your launch video
  • Main feature demos for your product
  • Sub-feature demos for your product
  • List of more features of your product
  • Outro of your launch video

✓ Intro - Keep things simple with the intro, showing your product's name and your logo on the first frame, followed by its one-liner description. The intro can't be longer than 5 seconds.

Launch Video Intro

Image Board: Launch Video Intro

✓ Main feature demos - For the main feature demos of your product, 2 to 3 of them is better, and each of them featuring a demo clip about 5 to 10 seconds long.

✓ Sub-feature demos - For the sub-feature demos, each clip should last about 1 to 3 seconds.

✓ List of more features - There should be a list of about 5 to 10 features in this segment of the video.

✓ Outro - Like the intro, you should make it simple. End your launch video with the logo and name again. Don't forget to include a CTA in the outro, such as asking the viewers to learn more by visiting your website.

Launch Video Outro

Image Board: Launch Video Outro

Part 2: Detailed Steps for Making a Launch Video

Now, we can finally get to the detailed steps in creating your own product launch video!

Before we jump into how to make a launch video with FlexClip video maker, let's talk about the tools for making a launch video.

I used a free software called FlexClip, a super easy to use video maker allows you to make your launch video online, no video-making skill required!

Launch Video Maker - FlexClip

  • Easy to use. No video-making experience needed!
  • No download! Do not need to download or install any app.
  • Incredible features, like add text, music, record voice-over, etc.
  • Numerous free resources. You can furnish your launch video with them.
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Step 1Launch FlexClip Launch Video Maker

Get all clips and photos for your launch video ready? Just visit FlexClip Video Maker in your web browser, and get started free.

Step 2Start with a Video Template or Start from Scratch

Create a new project by choosing a video template or start from scratch, here we choose the latter.

Start with a Video Template or Start from Scratch

Image Board: Start with a Video Template or Start from Scratch

Step 3Upload Your Launch Video Footage

Upload the local media to FlexClip video maker to start making your launch video.

If you need more asserts to furnish your launch video, FlexClip's extensive media library also provides you with millions of stock media, including images and video clips.

Upload Your Launch Video Footage

Image Board: Upload Your Launch Video Footage

Step 4Add Transition to Your Launch Video

Using transition effects to bring your launch video to life: convey a specific tone, style, or simply break up monotonous edits and make a smooth cut.

Depict video: Add Transition to Your Launch Video

Step 5Explain Your Product Clearly with Voiceover

You can choose to add a voiceover to explain your product, helping customers better to understand the products. Just click and hold the record button in the corresponding video clip to record voice into video clip directly.

Depict video: Explain Your Product Clearly with Voiceover

Step 6Highlight Your Product Features with Text

Add some text to your video to highlight the features of your products. FlexClip video maker provides you with a handpicked collection of text animations, and you can achieve a far more appealing video with them.

Depict video: Highlight Your Product Features with Text

Step 7Get Your Brand Noticed with a Watermark Logo

Brand your launch video with a logo. You can easily add a logo to your launch video with FlexClip's watermark feature.

Depict video: Get Your Brand Noticed with a Watermark Logo 1

Or you want to show your logo with more special effects, just go to the Logo/Intro/Outro part to get your favorite.

Get Your Brand Noticed with a Watermark Logo 2

Image Board: Get Your Brand Noticed with a Watermark Logo 2

Step 8Make Your Product Pop with Music or Sound Effects

A perfect launch video always is accompanied by the best background music. FlexClip video maker offers you thousands of music and sound effects in media stock. Want to use your own music? Just upload it by browsing your file with a few clicks.

Depict video: Make Your Product Pop with Music or Sound Effects

Final Words

These are five elements you won't miss in your launch video. According to these five elements, and follow the detailed steps to make your own launch video to crush your next product launch.

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