Meet a team video is a crucial brand image video content that helps your company build trust with the target customers by introducing them to your team members behind.
When used properly, a meet the team video can benefit your business in multiple ways. So, in this tutorial, we will walk you through how to make a great meet the team video with many examples and proven strategies.
Here’s what you’ll learn:
Why Create a Meet the Team Video
Seeing is believing. There is no better way to gain the trust of customers than showing them the expertise and faces of the strong team members in your company.
Create a meet the team video for brands.
With a well-crafted meet the video, you can:
5 Best Meet the Team Video Ideas You Need
Here, we broke down the formula of a great meet the team video into the following essentials with sample videos. So, you will know what should be covered in filming and making a great meet the team video for your team.
1. Brand Recognition
As a brand image video, a great meet the team video should clearly display the brand’s logo, name, and brand slogan either in the intro or outro of the video. Those are the holy trinity of a brand to install brand awareness into the target customers.
2. Identify Team Members and Display Teamwork Spirits & Work Environment
This is one of the most vital elements for creating a successful meet the team video.
What you can do is:
Below is a classic meet the team video, made by Eventbrite, a popular self-service ticketing platform. Watch closely how they use camera movement and scene transition to introduce the team members and brand image.
Meet the team of Eventbrite.
An interesting thing is that though no one speaks in the meet the team video, the high working efficiency, and harmonious workplace relationships between staff, the brand’s services are deeply imprinted on the viewers.
3. Use Employee’s Interview or Narration
Using employees’ interviews or narration to describe their daily work, and job responsibility and share stories of personal growth in the team or how they dropped other offers and joined your company will make customers learn more about your team and add a sense of humanity and drama to a meet the team video. Highly recommended.
Check how Amazon skillfully introduced her People Technology team through interviews and narration in the meet the team video below:
Meet the Amazon People Technology Team.
4. Add B-rolls to Enrich a Meet the Team Video
Aside from the on-the-spot meet the team video footage, it would be a great idea to add b-rolls such as an award-winning scene of your team in the industry, a high-end business exhibition your team attended, and a joyful celebration of a team member’s birthday, annual trips overseas, etc. to the video.
These precious videos, images, and shared memories will add value to your team video and make it more trustworthy with emotions viewers can relate to.
A case in point is the Peak Support’s meet the team video, in which tons of flashbacks and b-rolls of different scenes, interviews, narrations, photo memories, etc. give viewers the impression that the company itself is a big family and it grows together with expanding and dedicated teams.
Meet the team at Peak Support.
5. Be Creative, Sincere, and Customer-oriented
Well, apart from the traditional meet the team video where you get to know a company’s staff and corporate culture through job titles, dialogues, and interviews, you may also prepare the video as follows if your company offers tangible products for customers:
Here, we’ve found a textbook meet the team video example made by the famous camera corporation—Nikon.
Meet the team of Nikon.
In this nerve-soothing video above, there is no dialogue and no fancy edit, yet through the nerve-smoothing melody and sound effects and the display of the stunning craftsmanship of each team member in the workplace, you get to know the team members work with each other in the behind-the-scene and how the quality of the products is guaranteed. Awesome!
How to Create a Meet the Team Video Online with Templates
After on-the-spot filming and video assets gathering are done, now it is time to come to your PC and edit all the footage into a compelling meet the team video. A versatile and easy-to-use tool you can use is FlexClip. It is a feature-packed online video maker that unlocks your creativity to create a thumb-stopping meet the team video in clicks away.
Create meet the team video by FlexClip online
With FlexClip, you can：
Select a meet the team video template to begin with.
Upload team member’s footage and images to FlexClip.
Drag and drop to replace default elements in the template.
Customize the titles and text animations for the meet the team video.
Add dynamic elements, transitions and other video effects.
Add free BGM, sound effects, and voiceovers to meet the team video.
Now, It's Your Move
Creating a meet the team video offers an easy gateway for the target customers to learn more about your team and corporate culture behind the scenes. And it’s easy and worth creating one to build trust with customers and boost brand awareness. So, if you find this tutorial helpful, don’t forget to share it with friends on Facebook, Twitter, etc., and leave your comments for us. Looking forward to your views.