How to Make a Great Sizzle Reel That Wins Your Clients

A great sizzle reel uses video, audio, and refined texts to highlight your expertise in a niche and effectively pitches your ideas to clients, investors, and executives, and wins them over to hire you to join their business project.

So, whether you are about to attend an audition before a casting director or present your photography or videography portfolio to an advertising executive, making a gripping sizzle reel can be a stepping stone to getting the part.

In this post, we will walk you through what makes a great sizzle reel and how to use a free online sizzle reel editor and its sizzle reel templates and royalty-free stock assets to make a winning sizzle reel in minutes.

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Here is what you will learn:

What Is a Sizzle Reel

A sizzle reel, also known as a demo reel, a promo video, a video pitch, a video portfolio, or a teaser, is a highly-crystalized 2-5 min video that uses videos, music, photos, and carefully-planned words to display your know-how, experience or plans to win the favor of a client, an investor, an executive or a director and successfully join their project.

Make a sizzle reel to win your clients

Who Needs to Make a Sizzle Reel:

What Makes a Great Sizzle Reel

Although using a sizzle reel is a proven way to impress your clients and investors with your brand and expertise, an ill-made sizzle reel may also cause irreversible damage to your spotless reputation. So, before we come to the editing of your sizzles, let’s check out these 6 essentials for making a great sizzle reel.

Ingredients for making a great sizzle reel

1. Know Your Target Audience

A sizzle reel is never made for self-enjoyment or bragging. You need to consider what your clients, investors, and executives’ taste and aesthetics are and what your experience and skills they need for their project.

You may check the branding videos, previous works on their official websites, or their business partners and consult friends in the field to get a rough idea of their tastes and expectation. And then prepare the video footage and edit accordingly.

Besides, never use the same sizzle reel for different clients.

2. Craft the Content

Though a typical sizzle reel only lasts a couple of minutes, you can’t be too careful when shaping an engaging sizzle. Storytelling is a great way to grab one’s attention. Draw a storyboard to find your narrative thread and combine video and music to add pace and rhythm to your sizzle reel.

Make your sizzle reel sizzle

Make sure some key moments hit on certain music beats or sound effects. And only high-definition and high-res video footage and photos, and audio assets for making a sizzle reel.

If your job is part of a big project, use subtitles to clearly spot your efforts and contribution to the whole team. Check 4 great ways to add subtitles to a video.

3. Avoid Unwanted Troubles

A sizzle reel is a public relations video, mostly published online. So, you certainly don’t wanna have copyright issues. In this case, it’s better to use non-copyrighted video assets.

If you can’t afford to hire a professional camera crew to shoot a sizzle reel for you and the time to google random low-quality video and photo assets online, a great solution is to use FlexClip, a free and versatile online sizzle reel editor, where you can access to its 4M+ royalty-free stock assets, including videos, photos, and audio and tons of handy video tools to edit your sizzle reels in one place.

Use FlexClip’s vast royalty-free video assets

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In the later part of the article, we will walk you through how to create a compelling sizzle reel with FlexClip’s free sizzle reel video templates and video assets. So, do stay tuned.

4. Cut to the Chase

With so many candidates to gauge, executives won’t have the patience to watch a lengthy and mundane sizzle reel. 1-2 minutes would be the best duration for a compelling sizzle reel.

If the first 30 secs of your sizzle can’t impress your clients, the prospect of getting the offer would be drastically diminished. So, if your finished sizzle reel is more than 5 minutes, do sit down and discuss with your friends and revise.

Remember, a sizzle reel never means to show the whole package but only highlights your capacity, vision, and style for your clients.

5. Use Strong CTA

As a lightweight promo video, a sizzle reel should end with a pure display of your skills and experience. Otherwise, people will easily forget who you are and have no way to reach you.

Use strong call-to-action words to guide the viewers

To create a winning sizzle reel, do add clear and strong call-to-action words or elements in the video. It could be previous client’s testimonials, a search bar animation with your website’s URL, or your email address, or clear next-step instructions like “call me now to discuss your project or role”, etc.

6. Put the Icing on the Cake

Apart from having great content, you need to add the icing on the cake.

If you post the sizzle reel on YouTube, don’t forget to make a custom thumbnail and write great copywriting; if you present the sizzle reel to your clients in-person via a USB, do pack it up as a precious gift. This will show your deep respect for the clients and sincerity for this cooperation opportunity. Make YouTube videos with templates.

For posting your sizzle reels on your home page, you may design a new layout or template for the video, etc.

How to Make a Winning Sizzle Reel by FlexClip

For most start-up companies or freelancers, hiring a professional camera crew to film and edit your sizzle reel is not a practical option. So, a great workaround to create compelling sizzle reels is by using FlexClip online sizzle reel video editor, with no design and editing experience and download needed.

Use FlexClip sizzle reel editor to create sizzling sizzle reels

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Why You Will Love Using FlexClip Sizzle Reel Editor

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Here is how to use FlexClip’s free sizzle reel templates to create a winning sizzle reel in minutes:

Select a free sizzle reel video template.

Upload your profile photos, footage, and audio files to FlexClip.

Drag and drop your photos or clips to replace the premade images, videos, and video background in the template. If your photos or footage are a bit too dark, you can click the Adjust tool to brighten the video or color-grade it. You may also add other clips to the timeline and trim, split or reorder the sequence by easy drag and drop.

Replace pre-made video elements with yours and trim and split clips.

Double-click a premade text > type in your text > customize the text styles, font, color, size, spacing, layer, opacity, etc. Then click the Motion tool and select a text animation, such as typewriter, bounce, glitter, stomp, flicking neon texts, etc. to animate the text to your liking. The speed and duration of the text animation are also customizable.

Type in your texts, and customize the text styles and text animations.

Or another trick is to click the Text tab and scroll down to browse through more readymade text animations like a lower third, social media, minimal titles, profiles, callout titles, search bar, quotes, location titles, speech bubbles, etc., and drag and drop to make it yours.

Use more custom text animations from the Text tab for your sizzle reel.

You can click the picture-in-picture tool to add a video or multiple photos into one video scene to offer testimonials of your expertise, display any rewards and collected works in your niche. Then effortlessly animate the image/video with one click in the Motion tool.

Add footage of rewards as picture-in-picture to show your expertise in your sizzle reel.

Click the in-between area between two clips to add a custom video transition, such as the stylish liquid transition, rotation, zoom-in, etc., or click the Element tab and spice up your sizzle reel with trendy dynamic elements, like call-to-action email animation, shapes, social media logos, illustrations, etc. Feel free to get your creative juices flowing.

Add trendy liquid transitions and other dynamic elements to make your sizzle reel sizzling.

Music is essential to adding rhythm and emotions to the sizzle reel. Click the Music tab and you may add multiple music and sound effects to the audio tracks and move the playhead to cut to the beat. Audio fade in/out effect is also available.

Add royalty-free music and sound effects to your sizzle reel and cut to the beat.

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Done with the editing. Click the Export button to directly download the 1080P video to your local PC or share it to YouTube, Google Drive, and Dropbox. Besides, a clickable like and embed code are also available. So you can share it with friends for feedback or repurpose it like blogging, etc.

FAQs about Making Sizzle Reels

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Frank /

Passionate about photography, video-making and travel, Frank is a seasoned copywriter and a beloved father of 2-year-old daughter at FlexClip. He is always keen to share his latest discovery about video marketing and tricks to relive your memories through videos and images.