“Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video. We see a world that is video first with video at the heart of all our apps and services.”
-Facebook CEO Mark Zuckerberg
Nowadays the video is playing a key role in social media marketing. It is one of the most effective ways to help marketers promote brands online.
Facebook is the most popular social media platform with 1.32 billion daily active users. And a lot of researches show that marketing videos on Facebook have great impact on people’s purchase decision. So Facebook video marketing is a great chance to increase client conversion rate.
When visitors arrive at your Facebook page, the first thing they see will be the cover. If you plan to make a marketing video for Facebook, just put it in the most prominent position – the cover.
In this article, we will offer some guides and tips for you to make a perfect cover video for your Facebook page.
Facebook Cover Video Guidelines
Before making your cover video, keep the following specs in mind:
The cover video should be at least 820 x 312 pixels.
The recommended dimensions are 820 x 462 pixels.
It should be between 20 and 90 seconds.
The preferred video resolution is 1080p.
Videos in MP4 and MOV formats are recommended.
Cover videos are only available for pages now.
How to Make a Facebook Cover Video
FlexClip is a simple, powerful and flexible video maker that helps you make videos in minutes without any professional skills. Visit FlexClip video maker and use it to create a Facebook cover video with a few steps:
Step 1. Add your media
Open FlexClip, click the plus symbol to choose photos and video clips from your computer.
Step 2. Edit the cover video
Combine the media together and customize your videos. The sound of Facebook cover video is muted by default when it is uploaded. Please style the text to deliver your story.
Step 3. Preview and finalize the video
Preview the video to see whether you get the video that you actually want. If not, give it more edits to make it meet your needs.
Step 4. Export the video
When all adjustments are finished, you can save the video to your computer now. The preferred video resolution for Facebook cover is 1080p. We have this option for you. And the exported video is in MP4 format, which is supported by Facebook.
How to Upload Your Facebook Cover Video
Enter your Facebook page, hover over your cover photo, click 'Change Cover' and then choose 'Upload Photo/Video'.
Select the video file from your computer and upload it.
Once it's uploaded, you can drag the video currently displaying to reposition it as you want, then click 'Next'.
The loop playback check box is open by default. You can choose to keep it on or close it.
Click 'Publish' to set up the video as your Facebook cover.
Facebook Cover Video Tips
Now you may get the Facebook cover video specs clearly and know how to make a cover video easily and quickly. We also have some useful tips for you to make the video successful.
Make the video simple, short, but attractive.
Always keep the specs in mind.
Keep the important information centralized so they won't be cropped out.
Add your logo and slogan to brand your business.
Test to find out whether your cover video works better with or without background music.
Get ready to make a Facebook cover video for your page? Try FlexClip video maker to create a perfect video now.