Summary: This guide walks you through the whole process to make a demo video, including planning, recording, and editing. Besides, it also shares some practical tips to help you create a compelling product demo video.
A product demonstration video is used to illustrate how your product works by showing it in action. It can communicate your product's value to prospective customers in the most effective way. Making a great product demo video for your business is a compelling way to boost sales.
So creating an excellent demo video that drives conversions is a crucial strategy that you must adopt in your video marketing.
Also Read: How to Create Powerful Business Videos >
Part 1 How to Create a Product Demo Video - Detailed Steps
Creating a product demo video for your business is much easier than you might think by following the four easy steps below:
Step 1: Plan Your Demo Video Content
Image Board: Plan Your Demo Video
You will get nowhere if you just jump straight in without a plan. In this section, there are a few points you should take into account:
Identify the goal - you need to decide what your video is trying to achieve. Purchases? Or subscriptions?
Determine your audience - Has the audience for this video purchased with you before? Or is it for people who have never heard of you?
Create the video content - This mainly depends on what your customers want to know. What are the most common questions or problems your customers have when they use your product? What do they want to know most about your product?
Structure your video - How do you structure your product demonstration? Will you tell a story? Or highlight pain points?
Step 2: Record Your Product Demo Video
Image Board: Record Your Demo Video
Generally speaking, there are two ways to record your product demo. The one is shooting a video (if you have a physical product), and the other is making a screencast (for an on-screen product, like software and online services).
For physical product demonstrations: filming your product
While shooting your physical products video with a DSLR camera is undoubtedly an advantage to ensure the best quality, it is not necessary. That's to say you don't need a crazy budget or a huge investment for the shooting equipment. You can make your video clear and stable just with:
- A smartphone camera. Most smartphones offer high-quality video recording, often at 4K resolution.
- A tripod. You'd better use a tripod to avoid any shakiness or blurry movements in your video.
- A microphone. It is used to help you record the high-quality sound for your video.
- A source of light. You do not need to buy those professional light kits - a natural source of light can also work perfectly for your video shooting. Please check our post on 7 Lighting Tips for Video Shooting You Must Know for more video lighting skills.
For non-physical product demonstrations: recording your screen
If you're going to make an on-screen product demonstration, you must need a great screen recording software. Here we share you with some of our favorites:
- Camtasia. TechSmith's Camtasia is ideal for taking screen recordings. You can record videos of activity on your computer's screen with great ease with Camtasia. Besides, it also allows you to import HD video into your recording from an external source.
- Screenflow. It allows you to capture everything showing on your computer, including your entire monitor area, webcam, and microphone and computer audio simultaneously.
- Snagit. It is a dedicated tool for screen capturing and recording. It allows you to do many additional options, such as audio recording, grabbing individual frames, and more.
Step 3: Edit Your Product Demo Video
Now it's time to the fun part – editing your demonstration video! New to this? Have no experience for video editing? Don't worry - FlexClip video editor makes it pretty simple.
FlexClip is an easy-to-use yet powerful video editor allowing you to make great edits for your videos with great ease. You can trim your video footage, add text to your demo video, set background music for it, record voice over, and more.
Image Board: FlexClip Editing Interface Overview
With the FlexClip video editor, you can perfect your video with great ease in just three simple steps: import the footage, customize your demo video, and export the final video effortlessly.
Image Board: Make Demo Videos with FlexClip
Step 4: Share Your Product Demo
Image Board: Share Your Demo Video
Once you've recorded and edited your video, it's time to decide how you'll share it with your audience.
You can share your demo video on social media platforms, like YouTube, Twitter, and others. You can also embed your demo video in an email. And put the product demo on your landing page is also an excellent way for distribution.
Part 2 Practical Tips on Making an Effective Demo Video
Here we share some practical tips on making a useful product demonstration to help you get started making your demo videos much easier.
1# Think solutions, not features
For an effective product demo, you need to focus on solutions rather than specific features. People prefer a video that is talking about their experience, answering a question, or solving a problem, not just showing off all of the features of your product.
2# Show how the product works
To make a high-quality product demo video, you have to show the audience how the product works. Avoid going into too many details - a demo video doesn't need to show all the steps, which is better to do in a tutorial video.
3# Always end with a clear call-to-action(CTA)
Although the demo video is about your product, its goal is to get your potential customer to take action after they watch your videos. So remember to provide a clear call-to-action at the end of the video. Show a specific next step for your viewers to take, such as get-started now, download a trial, or buy now.
4# Keep an eye on the length
May you have noticed that human attention is very short, even shorter than that of a goldfish. So you need to take the time to convey why or how your product can solve someone's problem. Besides, less is more - keep this rule in any types of video production.
The Bottom Line
Now you have it. In just four easy steps, you can easily make a great product demo video for your business. By the way, FlexClip can help you make various videos, like birthday video, TikTok video, personal vlog, and more. Go to FlexClip to start your video creating journey right now!