We are all visual creatures. Referring to the statistics, each of us consumes 3 hours per day on Netflix, Snapchat, YouTube and TV. It seems that we can’t have enough video content to consume.
Video sales letters are videos that show customers products or services, a balance most effective way to capture attention and convert it to action. Compared with traditional sales letters, video sales letters generate more responses and revenue from targeted customers.
In this post, we will tell you what makes a good video sales letter and how to make one. Follow the post and create a video sales letter easily and effectively.
How to Create a Video Essay
To create a video essay, you only need 6 steps, which are developing a topic, creating a script, collecting images and videos, doing voice-overs, editing videos and then sharing.
What Makes A Good Video Sales Letter
* Great copywriting
Regardless how elegant your video is, words are essential for customers to understand what your video is about. Some copywriting tips are as follows.
First, you will need to address their top pain points then take them to action. For example, as a newbie who wishes to create a video, his pain point is the tough editing process. A video creator that is easy to use may be much easier to attract him.
Secondly, the words should be simple. Simple copywriting are easier to be spread. Advertisements should be interactive so that audiences can feel the same way.
* Captive first 30 seconds
Audiences have the say whether to close your video sales letter. If your video sales letter is not attractive enough, viewers can close it in the first half part of the video. Making viewers feel bored will get you nowhere. So, you must grab viewers' attention before the first 30 seconds.
* Clear CTA
CTA is abbreviation for call to action. What do you want the audiences do? Buy your products or download your application? Don’t make your audiences feel confused.
* Playful atmosphere
Video sales letter can’t be professional, but don’t be too serious. As you make audiences laugh, you can make the product sale.
How to Create a Video Sales Letter that Converts
Money is treasure. To grab the market and earn as much treasure as possible, you will need a video editor like FlexClip that is both efficient and professional.
To start with, it provides you numerous video sales letter examples which you can use directly. Besides, it provides you professional editing tools to make any cool edits like adding filters, transitions, voice-over. Moreover, FlexClip is equipped with millions of video, music, photo resources, waiting to level up your video.
Let’s go to www.flexclip.com to create a video sales letter.
Step 1 Go to Promo & Sales sector to pick the a template, or start from scratch.
Image board: How to Create a Video Sales Letter - Step 1
Step 2 Add photos or videos to the storyboard from the computer or the media library. If necessary, add filters or transitions between each storyboard.
Image board: How to Create a Video Sales Letter - Step 2
Step 3 Add dynamic text.
Image board: How to Create a Video Sales Letter - Step 3
Step 4 Add background music from the media library or the computer.
Image board: How to Create a Video Sales Letter - Step 4
Step 5 Preview and download.
The Bottom Line
That’s all for how to create a video sales letter. We hope that you achieve great success with video sales letter created by FlexClip. By the way, FlexClip also does great job in creating other videos, like holiday videos, business videos. Give it a try!