Summary: Ready to dive into creating testimonial videos for your business but not sure where to get started? Check out this guide on testimonial video production to learn how to create a great testimonial video.
Usually, people turn to the reviews and testimonials to see if a product or service is as good as they claim to be. Research shows that 86% of consumers turn to online reviews to determine whether or not a local business is trustworthy.
So testimonial videos can help you when it comes to building trust and informing your target consumers about how good your product or service is.
Are you ready to make a testimonial video for your business? Let's start!
Also Read: How to Create Powerful Business Videos >
Prepare for Your Testimonial Video
Recording a testimonial video without any preparations must be a recipe for disaster. Here are three main things to consider in the preparing stage: Equipment, Questions, and Location.
Equipment: A good camera, a stable tripod, and microphones that record high-quality sound. You need to take time to get high-quality equipment to ensure the best work.
Questions: Think about the questions you'll ask your clients/interviewees. Doing in this way can help you to get all the information you need for developing a compelling video.
Location: Look around the place you will record your testimonial video: finding a place with a beautiful frame and proper lighting is essential.
TipDo not forget to give your interviewee some time to prepare. It's better to provide a general idea of the topics you’ll be covering during the interview. In this way, the interviewee won't be tempted to practice too much, which will make it sound robotic.
Shoot the Best Testimonial Video
Set Up Your Shoot
Before you start recording your testimonial video, you need to set up your equipment and decide where to position your subject.
It's crucial to get the righting setting. Make sure your interviewee look good with the right lighting. If you're shooting indoors, consider a three-point lighting setup; If you plan to shoot outdoors, there isn’t a lot of light work you can do, but you can minimize hard shadows on your subject’s face by using a scrim.
The composition is also crucial for excellent photography work. Long sided composition always looks best for most interviews. In a long sided composition, the subject is looking slightly toward the long side of the frame. Like this:
Image Board: Long Side Composition
Record the Interview
Once finished with the preparations, it comes to start your interview and have a pleasant conversation with your customers - a conversation that is planned, but not rehearsed or robotic.
As you conduct your interview, be an active, engaged listener. But avoid interrupting the interviewee and just let them talk. You can always trim the conversation during the editing process.
Edit Your Testimonial Video
When you're done the filming, it's time to take all your footage into a masterpiece with cool edits.
Here we recommended a powerful yet easy-to-use video editor to you for editing your testimonial video with great ease.
Let's see the simple steps to edit your testimonial video with FlexClip:
>> Visit FlexClip with Chrome and sign up/in. Click on Create > Get Started - Free > Create New.
Image Board: Edit Testimonial Video Step 1
>> Choose a video template to start or start from scratch, here we choose the latter.
Image Board: Edit Testimonial Video Step 2
>> Go to the storyboard to upload footage with the "+" icon > Add Local Media. (You can also add some stock media from FlexClip's media library.)
Image Board: Edit Testimonial Video Step 3
>> Then you can edit your videos as you like: trim video, add text, add a logo, add music, etc.
Image Board: Edit Testimonial Video Step 4
Now let's review the whole process to the testimonial video production. To make the best testimonial video, you need to invest time to prepare for it first. Then when you start to shoot your video, remember to set up your shoot to get a high-quality video. Finally, you need to edit your footage wisely. Do not forget to try FlexClip to edit your videos, and you will find it couldn't be easier to make cool edits for a video.