Animated GIFs play an essential role in email marketing, and they are usually funny and interesting, which can help you attract and amuse your recipients. Besides, they can present your products to customers in a visual way and increase your click-through rate.
Then how to add an animated GIF to your emails?
Here, we'll take the most commonly used Outlook and Gmail as examples to show you how to insert a GIF into an email. Let's get started.
How to put a GIF in an email:
Also Read: Ultimate Guide to Embed Video in Email
Part 1 How to Add Animated GIF to Outlook Email
In Outlook, it's pretty simple to add an animated GIF to your email. Below, we'll show you how to add a GIF to Outlook email.

Image Board: Add Local GIF Into Outlook Email

Image Board: Add Online GIF Into Outlook Email
Part 2 How to Add Animated GIF to Gmail Email
Now, let's check how to add awesome animated GIFs in your Gmails.

Image Board: Add GIF Into Gmail Email
Part 3 How to Find the Perfect GIF for Your Email
There are a few ways you can find GIFs, using Giphy.com or simply by Googling it. Simply head to the website, and you can browse trending GIFs.
However, if you want to make the GIF more attractive and funnier, or make your own GIF from a video or images, FlexClip can help you a lot with a powerful AI GIF generator to bring your visions into reality. No editing experience or software download is required!
Let's see how to make and edit GIFs with FlexClip using AI.
1) Create Perfect Animated GIF from Text
Can't find a GIF that truly matches your mind? Directly share your inspiration of GIFs you want to put in email and let FlexClip's AI GIF generator bring them into reality. Here is how to make it:

Use FlexClip's AI Video Generator to Create GIF from Text

Make Settings of GIF Generation and Generate

Preview the Generation and Load to Editor Page to Customize

Edit and Download Your Personalized GIF Project
Here is the final GIF generated by your description with FlexClip's AI video generator.

Final GIF Generated by Your Description with FlexClip's AI Video Generator
2) Create Short, Looping GIF from Image Using AI
More often, you may want to turn a static image into a GIF animation. However, manual editing can be time-consuming and limit your creativity. Fortunately, with AI, you can easily transform a still image into a looping, animated GIF in seconds—full of creativity, technology, and dynamic motion. Let’s dive in!

Open FlexClip's Image-to-video Tool and Upload Your Image

Enter a Prompt and Make Settings for Your GIF

Preview and Load Generated GIF to FlexClip's Built-in Video Editor

Download and Share Your Edited GIF
Here is the final look of animated GIF generated from your photo using FlexClip's image-to-video tool.

Final Look of Animated GIF Generated from Your Photo with FlexClip
Bonus Tip: FlexClip is a creative playground where you can turn your GIF ideas into reality with the power of AI. It also offers a vast library of royalty-free GIF resources—especially helpful when you’re short on time or inspiration. At the same time, you can fully customize any GIF you add. Head to FlexClip now and start creating your own GIF today!
The Ultimate Guide of FlexClip's Video Editor
FAQs About Putting GIF in Email
1. What is the best size for a GIF in email?
For fast loading and better compatibility, it's better to keep GIF files under 1–2 MB and use a width of around 600 pixels, which fits most email layouts.
2. Where can I get GIFs for email?
You can find GIF resources on website like Giphy or create your own using AI-powered tools like FlexClip, allowing you to generate and customize GIF animations.
3. When is the best time to use GIF in marketing emails?
The best time to use GIFs in marketing emails is when you want to showcase product features, simplify complex ideas, create urgency, or add personality—such as during product launches, holiday campaigns, and onboarding sequences.
The Bottom Line
That's all for how to put a GIF into Outlook email and Gmail email. If you want to make your email marketing more efficient, don't forget to try FlexClip to customize your own animated GIFs.








