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How to Add a GIF into Outlook Email and Gmail Email

Posted on: Jan. 15, 2021
Don’t know how to insert a GIF into your email message? Look no further. In this blog post, we’ll take Outlook and Gmail as examples to show you how to put a GIF in an email.

Animated GIFs play an essential role in email marketing. They are usually funny and interesting, which can help you attract and amuse your recipients. Besides, they can present your products to customers in a visual way so as to increase your click-through rate.

Animated GIFs are so efficient for email marketing, but do you know how to add them to your emails?

In the following parts, we'll take the most commonly used Outlook and Gmail as examples to show you how to insert a GIF into an email message step by step. Let's get started.

Also Read: Ultimate Guide to Embed Video in Email

Part 1. How to Add a GIF into Outlook Email

1. In Outlook Desktop App

Step 1
Launch Outlook and sign in to your account.
Step 2
Compose a new message or open a previous conversation.
Step 3
Click the place where you want to insert a GIF, open the Insert menu, and do one of the followings:

To add a local GIF, select the Pictures option.

Add Local GIF Into Outlook Email

Image Board: Add Local GIF Into Outlook Email

To add an online GIF, click the Online Pictures button, and open the Bing Images page, where you can search for the GIF you need.

Depict video: Add Online GIF Into Outlook Email

2. In Outlook Web App

Step 1
Go to and sign in to your Outlook account.
Step 2
Click the New Message button to open a new email.
Step 3
Click the picture icon to upload the GIF you want to insert into the email.
Add a GIF in

Depict video: Add a GIF in

Part 2. How to Add a GIF into Gmail Email

Step 1
Sign in to your Gmail and click the Compose button to create a new email.
Step 2
Fill in the recipient and subject of the email.

To Add a GIF from Your Local Device

Step 3
Move the cursor to where you want to add a GIF, click the Insert Photo button, select the GIF you want to insert from your local device, and upload it.
To make the GIF larger or smaller, click and drag the edge handle of it.
Add GIF into Gmail Email

Image Board: Add GIF into Gmail Email

To Add a GIF from the Web

Step 4
Add a GIF plugin like GfyCat to your Gmail

Depict Video: Add GfyCat Add on to Gmai

Step 5
Open an email or conversation, click on the blue GIF button, search for the GIFs you need from GfyCat, click on the one you like, and it will be added to your email.
You’re not allowed to resize the GIF added online.

Bonus Tip: Tips for Adding GIFs into Email

1. Related to Content

Make sure the GIFs you insert are related to the email content. Unnecessary GIFs not only distract the recipients but also make you look unprofessional.

2. Small in Size

The size of an animated GIF should not be larger than 40KB. The main factors that affect GIF size are frame number, pixel, color, and so on. Of these factors, the number of frames is the most critical. Therefore, to make a GIF small in size, the most important thing is to control the time length. Try to keep your GIF under 20 seconds.

3. Not Overdoing It

Overusing GIFs in emails can have negative effects, such as slowing down the loading speed of emails, making readers lose track of your key points, causing visual fatigue, and more.


That’s all for how to put a GIF into Outlook email and Gmail email. If you want to make your email marketing more efficient, don’t forget to add some GIFs to the place where needed.

By the way, we would appreciate it if you could share this blog with your friends.

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