Detailed Steps and Tips to Create Product Review Videos

Last Updated: 2021. 10. 20

What is a Product Review Video?

Product review videos, simply put, are videos featuring content creators reviewing different products. These videos are a great way to showcase your product through graphics, models, sampling, and showing the product’s features. Products that are featured and reviewed in these types of videos can range from makeup, toys, to kitchenware, to practically any product available in the market.

What included in the video is a commentary explaining to the viewers the features of a particular product. Besides that, the review typically includes the strengths and weaknesses of the product.

So, why are product review videos essential for your website, YouTube channel, or blog? Keep reading to find out more.

The Benefits of a Product Review Video

Using video content to market and advertise your products is a great move to grow your business and get more traffic to your sites. Why? This is because people engage more with videos than with words or static photos. Additionally, you can share so much more through videos than through static photos alone.

Video has become king of content and everywhere you turn, companies are pushing out video content to promote their products, services, and brands.

Videos also evoke powerful responses from viewers. How many times have you teared up from a heartwarming video on YouTube? Or have craved a burger from a food commercial?

So, it’s safe to say that leveraging the power of product review videos will definitely benefit your business. These benefits include:

  • Driving more traffic to your site
  • Strengthening your online presence
  • Engaging viewers
  • Building a stronger community
  • Converting viewers into buyers
  • More sales
  • With all that said, we’ve put together a step-by-step guide to help you create effective and scroll-stopping product review videos.

    How to Create a Product Review Video

    Creating a product review video doesn’t have to be a daunting task. It can actually be fun and exciting, especially when you are interested in the product itself. So, here’s a step-by-step guide to help you get started.

    Step 1. Write a Script

    You don’t want to start recording your video without rehearsing. Your video will likely end up with you either freezing, not knowing what to say, or rambling on and on for hours. And no one will want to watch that.

    Instead, the first step to making a compelling product review video is by writing a script.

    Your script doesn’t have to be a formal one. It doesn’t even have to be a word-per-word script wherein you have to follow every word to the tea.

    You can create a script with main bullet points to talk about. The bottom line is that your script should be a guide for you when recording your video. This way, you have a reference point for your video and can record it accordingly.

    When writing your script, here are a few ways to keep it simple yet captivating:

  • Open with a captivating first-liner.
  • Adjust your tone of voice depending on who your target audience is.
  • Your first section of the script can be a brief overview of the product, followed by showing the features of the product.
  • The last section should include your final thoughts and recommendations as well as a strong call to action.
  • Step 2. Filming

    When filming your video, it’s important to have a high-quality output in order to attract viewers. This doesn’t necessarily mean that you need expensive gadgets to film your video. There are a lot of smartphones nowadays that produce high-quality videos.

    In order to make the most out of your video, here are a few tips when filming:

  • Use a tripod.When filming a product review video, you’ll want to keep the focus on the product itself. Keep your shots steady and looking professional with a tripod. However, if you don’t have one, be creative and find a way to keep your camera or phone steady. Some use books or a wall to keep the camera steady.
  • Avoid using your phone’s zoom feature. If you want to get a closer shot of the product, we suggest moving the camera closer to the product instead of using your camera or phone’s zoom feature. This is because it usually makes the video grainy, and you don’t want that for your content.
  • Be mindful of your lighting. While having a solid lighting set is good for product review videos, you don’t need a fancy lighting setup to create your content. When filming your video, just make sure there is ample light (whether that’s your available indoor lights or natural light from a window or outdoors). Make sure not to film looking directly towards the light source as your subject will end up having a shadow.
  • Use a microphone when recording audio. If possible, invest in a microphone that you can use to record your audio. This will make the audio more high quality as compared to recording it straight to your phone or camera’s mic.
  • Step 3. Editing

    People nowadays have an attention span that is shorter than that of a goldfish! Viewers don’t have the patience to watch a video that’s longer than 3 minutes. So, you should aim to have a video that’s less than that in order to keep your viewers engaged the whole time and not lose their attention.

    The beauty of post-production editing software is that you can create fast and clean cuts to shorten your video and make it more concise while not losing the essence. Additionally, a lot of editing software gives you the option to adjust the video’s brightness, sharpness, and other settings.

    With FlexClip’s editing features, you can edit a video quickly and easily. You don’t need several years of editing experience to be able to use FlexClip’s editing tools. Here are our tips to creating eye-catching videos through correct editing:

  • A good rule of thumb is to keep a static image on the screen for a maximum of three seconds each.
  • Short, simple, and straight cuts are better than fancy animations.
  • Less is more. Don’t bombard your frame with a bunch of texts or graphics.
  • Keep it simple.
  • Step 4. Download and share.

    The last step is to download the video once you’re done editing. Select the type of video format you prefer (usually MP4 or MPEG). Then feel free to share it on your channels and online platforms.

    Tips to Create a Product Review Video

    The steps above included some tips when creating a product video. In this section, we share additional tips and techniques to consider.

    Tip 1. Have a clear understanding of the product features

    When creating a product review video, it’s essential that you have first-hand knowledge of the product itself. Familiarize yourself with the product and its features so that you can share this in the video in a smoother and more natural way.

    The goal of the video should be to honestly give information about:

  • What the product is.
  • What the product does.
  • How the product fairs compared to its competitors.
  • The reviewer’s honest thoughts about the product.
  • Tip 2. include other people’s opinions towards the product.

    The review should focus specifically on the product itself, not on the reviewer. While sharing the opinion of the reviewer is good to include in the video, it’s also important to include other people’s opinions about the product being reviewed.

    This will show viewers a more genuine product review since including other people’s opinions and reviews will show more transparency.

    Remember that the opinions you express should be as balanced and honest as possible. Your viewers don’t want to see you infatuated and fawning, but they also don’t want to watch a bash and trash session.

    Tip 3. Use crisp and clean edits.

    We’ve discussed in the earlier section the dos and don’ts of editing. If there’s one thing to remember when editing your product video, it’s that a simpler edit is better. Less is often more in this case.

    Keep your cuts short in order to keep the audience engaged. Additionally, you don’t want to include too many fancy transitions and effects. The simpler, the better.

    Tip 4. Limit the product review video length to 3 minutes.

    Most of the time, people are just scrolling through their newsfeeds and not really watching each and every video that they see. This is why it’s so important to keep your videos short in order to keep your viewers engaged.

    Tip 5. Be attractive in the first several sentences.

    Tip 5. Be attractive in the first several sentences.

    Bottom line

    Brands, businesses, and companies have realized that a product review is very effective in increasing brand awareness and generating sales. Product reviews are vital to grow your audience and increase sales. So go ahead and try these strategies and tips when creating your product review video.

    Head over to FlexClip’s website to start editing your video content and share them with your audience today.

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