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How to Make a Gripping Movie Trailer: Ideas, Tips, and Steps

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Last Updated: Apr. 24, 2020

Summary: This blog will walk you through everything about how to make a gripping movie trailer for your project, including some great ideas, tips, and detailed steps. Check it out!

What is a movie trailer? - A movie trailer is also known as a preview or coming attraction. It is a marketing tool originally used by major motion picture studios to show the coming attractions.

Initially, trailers were shown at the end of the feature film, and this led to their being called "trailers". But it is somewhat ineffective because people are more likely to see them if they played before the film rather than making the viewer wait until after the credits.

Today, the trailer has been a popular promotional tool for television shows, video games, books, and more.

If you want to get your project noticed, an eye-catching movie trailer is what you need. Follow us to create a great movie trailer that grabs people's attention

Also Read: How to Create a Powerful Video Presentation >

Brainstorming Ideas for Your Movie Trailer

Coming up with an idea can be one of the hardest parts of movie trailer making, but it can be the most interesting, too. Here are a few things to think about when coming up with an idea:

> The genre of your movie. Different types of films need different styles of the trailer. Coming up with the idea that fits your movie genre.

Note There is a brief list of movie genres at the end of this article; please refer to it.

> What does your audience want? Before you come up a movie trailer idea, you need to take your audience into account. Who are they? What do they want? Ask your audience, and they may give you the start of an idea that you could develop into a great trailer.

> The characters in your movie. A great movie trailer must give the main characters a moment that defines them. The trailer needs a little time to shine within their performances. It helps your audience identify those characters quickly and easily.

> The Sound of Music As we all know, music is a powerful tool in a video, and it can make or break a video. So does it in a trailer. Choose music and sounds that fit the mood of your movie trailer.

> Learn from others. Struggle to come up with an idea for your movie trailer for a long time? Try to see some other great movie trailers to get some inspiration.

Practical Tips on Making a Gripping Movie Trailer

√ Keep it short yet tidy

You may have seen a long trailer that feel like a mini-movie. How do you think about it? Just show the entire movie! Right? And you may not feel the urge to see this movie anymore.

Generally, the longer your trailer, the more of a chance your audience will tend to be bored with it. Typically, full-length trailers run about two and a half minutes. Try to squeeze all the important elements into a short, tidy package.

√ Avoid spoil (too much) or too coy

A movie trailer needs some degree of the spoiler, but you do not need to give too much, because it will make people feel like they've already seen the whole film.

Similarly, you need to give your audience enough so they can get an idea of what the movie is about and whether they'd like it.

√ Craft a memorable ending

Try to end your trailer in a particularly memorable way. The last few seconds of your trailer are the crucial moments that will be a great chance to hook the audience to see your movie. In general, ending your trailer with a witty one-liner, a provocative image works well.

√ Use the best equipment possible

Last but not least, try to shot your trailer with high-quality camera, tripod, and microphone to ensure the high quality of your footage. Besides that, the right editing software plays a vital role in your movie trailer making.

The right movie trailer maker allows you to level up your trailer easily. Here, we share a powerful video maker with you for making your movie trailer. That is FlexClip, an easy-to-understand yet powerful video maker. With FlexClip, you can make cool video edits to level up your movie trailer as you wish.

Detailed Steps for Making a Movie Trailer with FlexClip

Now let’s go to FlexClip Homepage and start to edit the movie trailer:.

Step 1 Sign up and Get Started

Sign up and click on Get Started - Free button, then create new.

Step 2 Add Media to Storyboard

Upload your media with the "+" icon: [Add Local Media] to import your footage from your computer. ([Add Stock Media] to choose some great footages in FlexClip’s media library where has plenty of image and video resources.)

Make Movie Trailers: Add Footages

Image Board: Make Movie Trailers: Add Footages

Step 3 Customize Your Movie Trailer

# Split and trim video to meet your need with the "scissor" icon in the lower right corner.

# Add subtitles to help tell the story by clicking on the "T" icon at the top left.

# Add music to set the mood via the "music" icon at the top left.

# Record voiceover to your movie trailer with the "record" button.

Make Movie Trailers: Customize

Image Board: Make Movie Trailers: Customize

Step 4 Preview and Save

Preview and save. Click on Preview button then save it in 480p, 720p, 1080p HD, you can also continue editing.

Congratulations! You have made your gripping movie trailer now. With FlexClip, making movie trailer couldn't be easier!

By the way, FlexClip does more than make movie trailers. There are some of the other video editing features in FlexClip, like make a YouTube video, make sports videos, make a music video, and more! Create high-quality videos in a fun and easy way with FlexClip. Go for it right now!


    The following list describes most of the genres of movie:

  • Action. It usually includes high energy, big-budget physical stunts, and chases.
  • Adventure. It is usually an exciting story, with new experiences or exotic locales.
  • Animated. A movie made from a series of illustrations or drawings to tell the story.
  • Comedy. It is light-hearted and designed to make the audience laugh.
  • Crime / Gangster. A movie involving a crime, usually following the life of a criminal or gangster.
  • Drama. It depends mostly on in-depth development of realistic characters dealing with emotional themes.
  • Epics / Historical. It involving history or that re-creates a historical event.
  • Fantasy. It is a tale that takes place in a fantasy world, and it usually about magic, myths, legends, and fairy.
  • Horror. A movie intended to frighten and to invoke the audience's hidden worst fears.
  • Musicals / Dance. It uses music, songs, and occasionally dance to tell the story.
  • Romance. It usually tells a story about a love relationship between two characters.
  • Science fiction. It usually involves futuristic technology, aliens, monsters, heroes, space, and things from other worlds.
  • War. It tells a story using battlefields, fighting, and war.
  • Westerns. It usually tells a story that takes place in the American Old West in the late 1800s.
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