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Win Black Friday Sales with 12 Marketing Strategies 2020

Last Updated: Sep. 28, 2020

The clock is ticking.

As Black Friday (Nov 27, 2020) gets growingly closer, are you working tirelessly for the Black Friday sales campaign 2020?

If you have yet come up with an unbeatable marketing plan, no worries!

We would like to share with you 12 battlefield-tested marketing strategies to win Black Friday Sales in 2020.

Firstly, Let’s look at when does Black Friday Sales start, annually.

Black Friday Sales Annual Date:

  • Nov 27, 2020
  • Nov 26, 2021
  • Nov 25, 2022
  • Nov 24, 2023

12 Ultimate Marketing Strategies to Win Black Friday Sales 2020

From Thurs to Fri, with up to 73 percent of online shoppers placing click-and-collect orders during Black Friday shopping season, you’ve got to plan ahead and seize such a precious business opportunity.

Black Friday Sales in the US

Black Friday Sales in the US

Here is the sales magic to boost Black Friday sales you should know.

1. Create a Gift Guide

A gift guide can categorize your products effectively and help your customers find what they want efficiently.

a gift guide sample on black friday day

A gift guide gives customers many options to shop.

Add a collection or write a blog to create a gift guide for your Black Friday’s promotion.

Create a collection: create a product tag with the same name, and add the tag in the products’ page, it will generate that collection automatically.

Write a blog: write a relevant blog to absorb more attention, which also is an effective way of SEO.

If you want to rank in a good place on Google, you can learn from the top-ranked article and similar guides. Write your article featuring more products and meeting more demands to get higher conversion.

If you can understand or there are lyrics in the background track, then listen carefully and search for a line or repeated ones on Google or other browsers. Check video marketing for holiday sales.

2. Make an Attractive Facebook Video Ad or Promotional Card

Prior to the holiday ( around late Oct.), do engage your customers by offering a friendly leak of the special Black Friday Sales on social media like Facebook or via the newsletter.

create facebook ads black friday sales

Create Facebook ads on your homepage

In this way, customers have enough time to plan ahead and it also generates a buzz for your social campaign. Take Facebook, for example, you may update its video banner with a special sale ad. Check the guide to Facebook video ads.

To that end, Flexclip, a versatile and user-friendly online video editor, can help you do the job at ease.

You can easily trim and merge your video or add filters, animated texts, widget, transition, etc. to it. The hundreds of royalty-free templates, abundant music stock will free you from time-consuming editing.

Black Friday Sales Video

Besides, you may also find it easy to resize the aspect ratio to fit different social platforms such as 16:9(Facebook, Youtube), 1:1(Instagram, Facebook), and 9:16 (Facebook, Tiktok) and 21:9 (cinematic) and 4:5 (Facebook, Instagram).

adjust aspect ratio with flexclip

Adjust the aspect ratio of the video with Flexclip

If you consider a flyer or poster is an easier way to publicize your sales plan, you can use DesignCap, an online editor specializing in logo and graphic design, to make an effective and catchy flyer or poster.

design black friday posters with designcap

A black Friday sales poster made with Deigncap

After having full preparation, post your flyers/posters to social media and forums. Don’t forget to add the hashtags and answer customers’ questions.

In this way, you can provide a better experience and they’re more likely to click in and buy the products.

3. Have a Landing Page For Black Friday As Well As Cyber Monday

For SEO, if you create your landing page for just that one day, you aren’t able to rank top results on Google, make sure you have a landing page that serves for Black Friday all the year.

In this situation, consumers can search for offers and sales in the weeks or say whenever they want.

create a landing page for black friday sales

Create a landing page for black friday sales

4. Create a Discount Coupon or a Code for Online and Offline

Using coupons or promotion codes to stimulate consumption.

Take your time to create a printable one or electronic code of price discount for your store and online visitors. You can even make it available to send the coupon into their inbox.

And for an e-commerce platform, you can combine the coupon with the code, let customers choose where they want to use it, online or offline.

Black Friday Coupon Video

5. Promote the Sales on Your Website

According to Nomiscom Web Design, only 50% of retailers will use their home web page to promote their Black Friday and Cyber Monday offers.

So if you seize the chance, you will welcome more customers, and make sure you lead your customers to an effective landing page.

6. Send out an Email Campaign

Email still is an important way to promote your products and offers.

You can categorize your customers first by location and what they bought before. After segmenting users, what you need to do is to personalize your emails with specific offers for users in different regions.

For emails, the most important thing is to make customers open your email. An effective trick is to add a video for an invitation of special Black Friday sales to your email. Check more Black Friday marketing video templates and tips.

Black Friday Sales Email campaign

Add a tailor-made video in your letter for the email campaign

Based on the research by Covideo, “using video sales through emails helps to increase the open rate by 19% and click-through rate by 65%”. It’s worth a try.

You may use Flexclip to customize your video and surprise your customers with a tailor-made video to invite them to visit the store for big sales on Black Friday.

Black Friday Sales Video


  • By the way, make sure you type the word “ [video] “ in the subject line to call your clients’ attention.

7. Create a Chatbot

Greeting your visitors, offering some special deals, and answering their questions can enhance the service experience and get higher conversion.

It’s even better, if you have human interaction to have a meaningful conversation, they may ask or answer what kind of deals customers like and give them relative gift guides, even they can offer a personal discount.

Having a chatbot is really a great way to provide excellent users' experience for an e-commerce store. It not only connects the online robot but also offline, let them download a coupon or give them some suggestions to have more engagements.

use chatbot answer clients question

Use a chatbot to answer questions of clients

8. Limited-hour Deals

Surely, you can have a main discount to say everything is 30% off, but you can also offer a 60% off for a certain product in only 1-hour generating a sense of urgency, in this way, to catch more customer’s eyes and enhance the brand awareness.

Make sure you share the limited-hour discount banner on your social media or homepage of your website.

Year-end Limited Hour Deal

9. Offer a Free Gift

Make customers know they can get an extra bonus if the purchase exceeds a certain amount.

Let’s say shop more than $140 in the store, then they can get a limited handbag. Or if clients bought expensive clothes, you can give away some exquisite earrings for women or tie pin for men.

These useful tactics can boost sales quickly during Black Friday while adding brand loyalty to your company.

offer free gift to clients black friday sales

Offer free gifts to clients

10. Extend Your Sales From Black Friday to Cyber Monday

If the initial Black Friday sales didn’t go well as expected, the following Cyber Monday is your last chance to catch up with rivals.

Most e-commerce retailers extend their sales to Cyber Monday, discount sales happen in all full four days.

Cyber Money Annual Date:

  • Nov 30, 2020
  • Nov 29, 2021
  • Nov 28, 2022
  • Nov 27, 2023

You can make Black Friday as the main day for retailers starting to Best Buy and then extending it to 40% off. Trust me you can engage more customers and sales in this situation.

Use the easy-to-use Cyber Money video template from Flexclip to tailor-make your sales video for customers.

Cyber Monday Sale Video

11. Offer a No Questions Asked Return Policy

Like what many retailer stores do, they will offer a 30-day money-back guarantee without questions.

As you run your e-commerce shop, you can also offer such a service to your customers.

When clients feel deeply respected and valued, your brand value has been successfully installed. You can have more repeat customers.

money back guarantee black friday

A money-back guarantee builds brand value.

12. Offer a Product or Service Bundling

Most of the consumers may buy more than one product or service, so why not create some bundles beside the discount. You can show the value and upfront of the bundle and provide a good deal.

use product bundle for black friday sales

Use product bundle strategy for higher conversion

The Bottom Line

To win the annual Black Friday sales takes energy and collective wisdom.

Whether you use online video maker like Flexclip for video marketing or strive to more upgrade your services in stores, the key is to bring tangible benefits to clients while adding brand value and conversion.

Hopefully, the above 12 battlefield-tested marketing tactics can get you inspired and help you fulfill the Black Friday Sales in 2020 and years ahead.

If you find this post helpful, don’t forget to share it with your friends and on social media. Cheers!

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