New coronavirus templates available to assist the response to the COVID-19
Customize Now

Instagram Ads: The Beginner's Guide on Advertising on Instagram

  • Home >
  • Learn Center >
  • Instagram Ads: The Beginner's Guide on Advertising on Instagram
Posted on: Dec .16, 2019, Last Updated: Apr .03, 2020

Summary: This post offers you the ultimate guide on advertising on Instagram. Check it out and learn everything you need to know about Instagram ads, including:

Since Instagram launched the advertising function on its platform in 2015, Instagram ads have driven more than one billion user actions. More and more businesses are realizing how effective Instagram advertising can be!

In this ultimate guide to Instagram ads, we’ll cover everything you need to start your Instagram ad campaign! Follow us and get more.

Also Read: Ultimate Guide to Make a Talking Dog Video: How-to, Tips & Inspirations >

Why You Should Advertise on Instagram

Here are 3 good reasons that you should give Instagram ads a try:

Instagram ads are fully integrated with Facebook Ads. When you advertise on Instagram, you can get the benefits of Facebook’s superior campaign customization options, diverse formatting, and different targeting capabilities and Instagram’s high engagement.

Instagram users are interested and ready to engage with brands. The engagement rate on Instagram is higher than the engagement rate on any other social media platform, especially for purchasing purposes.

Instagram provides you with different ad types ( we'll talk about this in detail in the next part). With varying types of ads available, Instagram makes it easy for advertisers to build ads in a format that’s going to resonate with their target audience.

Type & Specs of Instagram Ads

#1: Instagram Stories Ads

Instagram Stories Ad

Image Board: Instagram Stories Ad

File type: photos in JPG or PNG, videos in MP4 or MOV

Size: no more than 30MB for images and 4GB for videos

Length: no more than 5 seconds for photos and 120 seconds for videos

Orientation: square, portrait, and landscape

Resolution: recommends a resolution of 1080 x 1920

Aspect ratio: a minimum of 1.91:1 and a maximum of 9:16

#2: Instagram Photo Ads

Instagram Photo Ad

Image Board: Instagram Photo Ad

File type: JPG or PNG

Size: a maximum of 30MB

Orientation: square, portrait, and landscape

Resolution: recommends uploading the highest resolution available that meets aspect ratio requirements

Aspect ratio: a minimum of 1.91:1; a maximum of 4:5

Caption text: no more than 2,200 characters (125 is recommended)

#3: Instagram Video Ads

Instagram Video Ad

Image Board: Instagram Video Ad

File type: most file types are supported; but, Instagram recommends MP4 and MOV

Size: a maximum of 4GB

Video length: 1 to 120 seconds

Orientation: square, portrait, and landscape

Resolution: recommends uploading the highest resolution available that meets aspect ratio requirements

Aspect ratio: a minimum of 1.91:1; a maximum of 4:5

Caption text: no more than 2,200 characters (125 is recommended)

#4: Instagram Carousel Ads

Instagram Carousel Ad

Image Board: Instagram Carousel Ad

File type: photos in JPG or PNG, videos in MP4 or MOV

Size: no more than 30MB for photos and 4GB for videos

Length: no more than 60 seconds for the videos

Number of cards: at least 2 cards; no more than 10

Orientation: square

Resolution: recommends a resolution of 1080 x 1080

Aspect ratio: 1:1

Caption text: no more than 2,200 characters (125 is recommended )

#5: Instagram Collection Ads

Instagram Collection Ad

Image Board: Instagram Collection Ad

File type: photos in JPG or PNG, videos in MP4 or MOV

Size: no more than 30MB for photos and 4GB for videos

Length: no more than 60 seconds for videos

Orientation: square and landscape

Resolution: recommends uploading the highest resolution available that meets aspect ratio requirements

Aspect ratio: 16:9 to 1:1

As you can see above, Instagram offers various ad types, which may be daunting when you choose your Instagram ad format. Here we show you some practical tips:

    Tips:

    How to Choose the Best Instagram Ad Type for Your Campaign?

  • It's crucial to pick the perfect ad type for your Instagram ad campaign. How to choose the best Instagram ad format? It much depends on your social media goal. For example:
  • If you want to sell products, a Collections ad might be a good choice, because it allows viewers to buy the products directly from the ad itself.
  • But if you want to increase your brand awareness, you should avoid making a Collection ad. you should opt for the Instagram video ads as they are particularly helpful for telling your brand’s story. Besides, they are also good at showcasing how a product or service works.
  • A Carousel ad will be perfect when you have multiple products that you're launching, and you want to show them off. A carousel ad can show viewers several captivating images of your products.

How to Advertise on Instagram

Wondering how to advertise on Instagram easily? You may feel pretty easy to create an Instagram ad if you're advertising on Facebook. In fact, Instagram ads can be created via the Facebook Ads Manager.

Besides, there are more options for you to create your Instagram ads. You can make some simple ads directly within the Instagram app. If you are more advanced or running a large ad set, you can also create Instagram ads with Power Editor or Facebook’s Marketing API. Finally, you can also use Instagram Partners to configure your ads if you need to buy and manage ads at scale and engage with your community.

Using Facebook Ads Manager tends to be easier than creating ads within the Instagram app and other ways. So here, we'll focus on the simplest and most common method - creating Instagram ads with Facebook Ad Manager.

Creating Instagram Ads Through Facebook Ads Manager

Here are the general steps to create an Instagram ad with Facebook Ads Manager. Let's go through each of them below:

Step 1Native to Facebook's Ad Manager

Launch the Facebook and log in to your account. Then click on the drop-down arrow in the upper-right corner of any Facebook page and select "Manage Ads" from the dropdown to access your Facebook Ads Manager.

Besides, you can also go to your Facebook Ads Manager with this direct link: https://www.facebook.com/ads/manager/ and click on the Create Ad button at the top right of Ads Manager to make a new Instagram ad.

Step 2 Choose Your Marketing Objective

The next step is to select the marketing objective for your Instagram ad campaign.

Choose Your Marketing Objective

Image Board: Choose Your Marketing Objective

As you can see in the picture above, Facebook offers 11 objectives in the Facebook Ads Manager, but only the following 8 will allow you to create Instagram ads:

Brand awareness

Reach

Traffic

App installs

Engagement

Video views

Lead generation

Conversions

Step 3Identify Your Target Audience

Identify Your Target Audience

Image Board: Identify Your Target Audience

Now you need to target the appropriate audience to get your Instagram ads in front of the right people. Facebook’s Ad Manager offers a robust set of targeting options like age, gender, and location.

Step 4 Select Your Placement

Here you can decide where your ads will appear on Facebook and Instagram. Here are two options for you:

Select Your Placement

Image Board: Select Your Placement

Automatic Placements. The ads will be shown to your audience wherever they're likely to perform best when you choose the Automatic Placement.

Edit Placements. If you choose the Edit Placements, you can choose where your ad appears freely.

Step 5 Set Your Budget and Ad Schedule

 Set Your Budget and Ad Schedule

Image Board: Set Your Budget and Ad Schedule

Once you've decided where you want your ads to appear, it's time to set your budget and ad schedule. Here you're going to set your total ad campaign budget and the date range you want your ads to run.

Step 6Create Your Instagram Ads

Now it is time to make your Instagram ad!

First, you need to choose the type of your Instagram ad. you can choose from the following ad 5 formats for your Instagram ad in the news feed: Carousel, Single Image, Single Video, Slideshow, or Collection.

 Create Your Instagram Ads

Image Board: Create Your Instagram Ads

Once you've finished setting up your Instagram ad campaign and ad creatives, just click on the Confirm button for the review. If you’ve set everything correctly, you should see the following.

 Create Your Instagram Ads: Confirm

Image Board: Create Your Instagram Ads: Confirm

Congrats! You've just created your first Instagram ad.

The Final Words

Instagram ads are really the best way to promote your business. Take action to set up your Instagram advertising campaign and get the highest engagements and views now!

You May Also Be Interested