FlexClip Ad Video Maker: Create the Best Video Ad for Instagram

Since Instagram launched the advertising function on its platform in 2015, Instagram ads have driven more than one billion user actions, and the video ads on Instagram have got more and more popular. Then more and more businesses are realizing how effective Instagram ad videos can be!

In this blog, we'll how to make a stunning Instagram ad video with templates using FlexClip ad video maker online for free in a few clicks.

Content:

Also Read: Ultimate Guide to Make a Talking Dog Video: How-to, Tips & Inspirations >

Why Use FlexClip to Create an Instagram Ad Video

Frankly speaking, there are various of Instagam ad video maker providing plenty default ad video templates, which one should you choose to create the best ad video for Instagram? Here we highly recommend FlexClip Instagram Ad Video Maker for the reasons below:

Ease of use - FlexClip's intuitive interface makes it possible for everyone to create a ad video for Instagram easily and quickly, no video editing experience required!

Rich Media Resources FlexClip is equipped with an extensive media library containing millions of video clips, photos, and music. You can find the best assets for your Instagram ad video.

Stunning Video Ad Templates - FlexClip comes with awesome ad video templates, which you can use as the Instagram video ads examples to create your own one with endless inspirations.

Professional Video Editing Tools - FlexClip has all tools you need to make professional video edits, like video trimmer, speed changer, filters.

How to Make an Instagram Ad Video

Now, follow the simple steps below to create your own Instagram video ad for free using FlexClip Instagram ad video maker:

Step 1 Visit FlexClip and click the Make a Free Video button to access the plenty of video templates. Or you can click on the Get Started button or View Templates button to start making your Instagram ad video directly.

Instagram Ad Video Template

Step 2 Choose the right aspect ratio for your video ad. FlexClip provides different aspect ratios in 16:9, 4:5, 1:1, 21:9 and 9:16; choose one you need according to the type of Instagram ad you made.

Instagram Ad Video: Choose Aspect Ratio

Step 3 Add video clips or photos from your computer or the media library by clicking the "+" button on the storyboard.

Instagram Ad Video: Add Media

Step 4 Add text and background music to your Instagram ad video.

Instagram Ad Video: Add Text and Music

Step 5 (optional) Add transitions, change video speed, add elements, filters, etc. at your will to make your ad video far more appealing.

>Instagram Ad Video: More Edits

Instagram Video Ad Type & Specs You Need to Know

Finally, let's walk through some basics of Instagram ad, including the types and specs, to learn more about Instagram ad video and how to choose the best Instagram ad type for your campaign.

#1: Instagram Stories Ads

Instagram Stories Ad (source from instagram.com)

File type: photos in JPG or PNG, videos in MP4 or MOV

Size: no more than 30MB for images and 4GB for videos

Length: no more than 5 seconds for photos and 120 seconds for videos

Orientation: square, portrait, and landscape

Resolution: recommends a resolution of 1080 x 1920

Aspect ratio: a minimum of 1.91:1 and a maximum of 9:16

#2: Instagram Photo Ads

Instagram Photo Ad (source from instagram.com)

File type: JPG or PNG

Size: a maximum of 30MB

Orientation: square, portrait, and landscape

Resolution: recommends uploading the highest resolution available that meets aspect ratio requirements

Aspect ratio: a minimum of 1.91:1; a maximum of 4:5

Caption text: no more than 2,200 characters (125 is recommended)

#3: Instagram Video Ads

Instagram Video Ad (source from instagram.com)

File type: most file types are supported; but, Instagram recommends MP4 and MOV

Size: a maximum of 4GB

Video length: 1 to 120 seconds

Orientation: square, portrait, and landscape

Resolution: recommends uploading the highest resolution available that meets aspect ratio requirements

Aspect ratio: a minimum of 1.91:1; a maximum of 4:5

Caption text: no more than 2,200 characters (125 is recommended)

#4: Instagram Carousel Ads

Instagram Carousel Ad (source from instagram.com)

File type: photos in JPG or PNG, videos in MP4 or MOV

Size: no more than 30MB for photos and 4GB for videos

Length: no more than 60 seconds for the videos

Number of cards: at least 2 cards; no more than 10

Orientation: square

Resolution: recommends a resolution of 1080 x 1080

Aspect ratio: 1:1

Caption text: no more than 2,200 characters (125 is recommended )

#5: Instagram Collection Ads

Instagram Collection Ad (source from instagram.com)

File type: photos in JPG or PNG, videos in MP4 or MOV

Size: no more than 30MB for photos and 4GB for videos

Length: no more than 60 seconds for videos

Orientation: square and landscape

Resolution: recommends uploading the highest resolution available that meets aspect ratio requirements

Aspect ratio: 16:9 to 1:1

As you can see above, Instagram offers various ad types, which may be daunting when you choose your Instagram ad format. Here we show you some practical tips:

Pro Tips:

How to Choose the Best Instagram Ad Type for Your Campaign?

• It's crucial to pick the perfect ad type for your Instagram ad campaign. How to choose the best Instagram ad format? It much depends on your social media goal. For example:
• If you want to sell products, a Collections ad might be a good choice, because it allows viewers to buy the products directly from the ad itself.
• But if you want to increase your brand awareness, you should avoid making a Collection ad. you should opt for the Instagram video ads as they are particularly helpful for telling your brand’s story. Besides, they are also good at showcasing how a product or service works.
• A Carousel ad will be perfect when you have multiple products that you're launching, and you want to show them off. A carousel ad can show viewers several captivating images of your products.

The Final Words

Instagram ad videos are really the best way to promote your business. Try FlexClip to create your best ad video for Instagram and set up your Instagram advertising campaign to get the highest engagements and views now!

Sandy /

Has 4-year of professional photographing experience. Very much into recording every detail of life. She is passionate about all things related to video production, and loves to exploring tips and tricks about it.