How to Make a Bumper Video for YouTube with Free Templates

Last Updated: Jan. 26, 2022
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In this tutorial, you'll learn how to make a video bumper and add the bumper video to your YouTube videos. Follow us and get more.

Enjoying watching videos on YouTube? You'll find many YouTubers include a short clip at the beginning, middle, or end of their videos as a bumper. But many people find it hard to make a bumper ad video and end up paying a service to create a bumper for their videos.

Thanks to the online bumper video maker, like FlexClip, creating a video bumper ad is not that difficult. It helps you easily make a YouTube bumper ad video with free templates.


Free Bumper Video Templates:

Real Estate Intro
Real Estate Intro
Use This Template
Best Deals Intro
Best Deals Intro
Use This Template

Can't Miss: 5 Best 3D Intro Maker For Videos - Free Download >

Part 1 What is a Video Bumper?

Before we start the creation, we need to know the definition of the video bumper.

Basically, video bumpers are short (usually 10 seconds or less) branded clips that typically show the brand that your video represents. They can be included at the beginning, middle, or end of your video. Some people call them video bumpers, other video intros, or you might have heard of a video outro if it appears at the end of the video.

Video bumpers help you easily build a consistent brand your fans will recognize. Every time the viewers watch one of your videos with a bumper, they'll see your logo and begin to remember that logo & your brand. Try a video bumper in your YouTube video and start the bumper advertising now!

Pro Tip: How about YouTube Bumper Ad?
YouTube bumper ad is a 6-second, unskippable video ad that plays before a video on YouTube. It is one of YouTube’s 6 different advertising formats. Due to their short length, bumper ads are best for creating brand awareness and reach. Refer to part 4 for how to set up the bumper ad.

Part 2 How to Maker a Bumper Video?

Where to start your own bumper video creation? Just look for some free and editable bumper video templates, and feel free to customize them to make your own video bumper with great ease. We suggest turning to FlexClip online bumper ad video maker, and it comes with an amazing set of video templates ideal for bumper ads.

Ready to create your own YouTube bumper ad video? Just click the button below:

Step 1 Add Your Bumper Video Footage

Go to Media to upload your bumper video footage(including your own logo image file), or find some great footage in the FlexClip video library, then add the footage to the storyboard.

Add Your Bumper Video Footage

Add Your Bumper Video Footage

Step 2 Add Logo to the Bumper Video

To give your video bumper a professional look, you need to add your logo to it. FlexClip allows you to add a logo to your video in three ways:

  • Go to the Overlay option and select Logo Overlays > click All icon to see all effects to pick the one you like, then click the Replace icon on top of the screen to add your own logo.
  • Add Logo to the Bumper Video via Overlay Feature

    Add Logo to the Bumper Video via Overlay Feature

  • Scroll down and click the Watermark to add a cool text logo or logo image directly.
  • Add Logo to the Bumper Video via Watermark Feature

    Add Logo to the Bumper Video via Watermark Feature

  • Upload your image logo in the media section and apply it as an overlay with the picture-in-picture feature.
  • Add Logo to the Bumper Video via PIP Feature

    Add Logo to the Bumper Video via PIP Feature

    Step 3 Add Text to the Bumper Video

    Go to the Text option to add your company name or channel name and your slogan to the bumper video. FlexClip offers various text effects and fonts for you to choose from.

    Add Text to the Bumper Video

    Add Text to the Bumper Video

    Step 4 Add Music to the Bumper Video

    Add background music to the bumper video, and you can pick one from FlexClip's media library or upload your own one from a local folder. Remember to make sure you use a song or sound effects that fit the tone of your video and that you are licensed to use.

    Add Music to the Bumper Video

    Add Music to the Bumper Video

    Part 3 How to Add the Bumper Video to Your YouTube Videos

    Do you know that YouTube itself allows you to automatically add a video bumper up to three seconds long to the start of every video as an intro on your YouTube channel?

    Follow the simple steps to add the video bumper to your YouTube videos:

    Step 1
    Upload the three-second video bumper to your channel as an unlisted video.
    Step 2
    On your channel's In Video Programming page, click "Add a channel branding intro" and select the video bumper you uploaded before.
    Step 3
    Select which videos you want the video bumper to appear on. You can choose whether to add the bumper to all of your videos or just the ones you've uploaded after a certain date. You can always remove or change the video bumper later.

    Part 4 Bonus: How to Set up Bumper Ads

    If you want to run the bumper ad on YouTube, you will need a Google Ads account first. Get your Google Ads account and follow the steps below to set up bumper ads:

    Step 1
    Log into your account and navigate to the Campaigns page.
    Step 2
    Click the blue "+" button, then "New campaign", and select the "Video" campaign type > "Brand awareness and reach" goal > "Standard awareness - Drive reach, impressions, and views".
    Step 3
    Now, you'll be able to customize your bumper ad campaign: name your campaign, set a daily budget, select start and end dates, etc.
    Step 4
    Once you're satisfied with all of your settings, click "Save and Continue" to publish your ad campaign.

    Final Words

    That's all there is to bumper video and YouTube bumper ad. Thank you for reading this article, and if you are interested in more topics like this, you can check out more articles on our blog page.

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