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The Best Time to Post on Instagram in 2020

Last Updated: Jul. 21, 2021

Summary: This blog mainly presents the best time to post on Instagram, and it also mentioned how to find your own personalized best time to post on Instagram.

Over 1.1 billion people around the world use Instagram - with more than 500 million checkings in every day. There is no denying that Instagram is one of the most important platforms to build a social presence. To make the most of your social media strategy, you should know when your Instagram posts will be the most effective.

Here in this blog, we'll talk about the best time to post on Instagram based on two studies by Sprout Social and Later, respectively. Besides, we'll also mention how to find what is the best time for a post on Instagram for your own personalized account.

Also Read: How to Post on Instagram from Pc & Mobile Phone and Get More Likes >

When is the Best Time to Post on Instagram

Most people seem to agree that weekdays are generally better than weekends to post. However, it is recommended that you need to post once per day if you want to grow your account.

Researches show that the best time to post on Instagram is when users are looking for a distraction from work or having some downtime, that is:

Early mornings: some people check Instagram before getting out of bed when they wake up

Lunch break on weekdays: 11 AM to 1 PM

After work time: 5 AM to 8 PM

Weekend afternoons: the time when most people sleep in

You can schedule your content to post on these times to get in the feed at the right moment for maximum engagement.

Sprout Social's Analysis on the Best Time to Post on Instagram

Sprout Social, a social media management platform with over 24,000 customers, analyzed their customer data to see what time and day their social media posts can generate the most engagement. Let's look at their aggregate customer data for the best time to post on Instagram.

Instagram Global Engagement

Image Board: Image Credit:

You can see that the following times - in Central Daylight Time (CDT) - are ideal for generating the most engagement on Instagram:

Best times to post on Instagram: Wednesday at 11 AM and Friday at 10 -11 PM

Best day: Wednesday is the overall best day to post to Instagram

Most consistent engagement: Tuesday through Friday, 10 AM - 3 PM

Worst day: Sunday receives the least amount of engagement on Instagram

Lowest engagement: Occurs during late night and early morning from 11 AM - 3 PM

Later's Study on the Best Time to Post on Instagram

Let's see another study on the best time to post on Instagram by Later:

Later looked at 12 million Instagram posts globally and picked the best three times per day to post, represented in Eastern Standard Time (EST):

Global Best Time to Post on Instagram

Image Board: Image Credit:

Best Time to Post on Instagram on Monday

Monday is always peoples least favorite day, but that doesn't mean that it's a bad day to post. Try the following ideal posting times on Monday:

  • 6 AM
  • 10 AM
  • 10 PM

Many people check Instagram during their morning commute, so it may make sense to post early on weekdays.

Best Time to Post on Instagram on Tuesday

Interestingly enough, studies have shown that even earlier hours are better on Tuesday compared to Monday. It's hard to say for sure if this is accurate, but give these times a try and see if it improves engagement!

  • 2 AM
  • 4 AM
  • 9 PM

Best Time to Post on Instagram on Wednesday

Wednesdays are considered by many to be the best day of the week to post on Instagram. Try out these Wednesday posting times:

  • 7 AM
  • 8 AM
  • 11 PM

Best Time to Post on Instagram on Thursday

Some experts claim that Thursday is the best day for posting. Test out the theory with these best times to post on Thursday:

  • 9 AM
  • 12 AM
  • 7 PM

Best Time to Post on Instagram on Friday

Fridays aren't always the best time to post – those with a standard work schedule are getting out for the weekend, looking forward to plans, and may not be spending as much time on Instagram. Still, most of us probably check the app daily, try these times on Fridays:

  • 5 AM
  • 1 PM
  • 3 PM

Late night on Friday is probably best to avoid – people are out enjoying their Friday night and may not be liking your posts at that time.

Best Time to Post on Instagram on Saturday

The best times to post on Saturdays are as follows:

  • 11 AM
  • 7 PM
  • 8 PM

On Saturdays, most of the users check Instagram when they wake up. 11 AM makes sense as a good late morning time on Saturdays, before many people are out running errands or having fun. You'd better not post later than 8 PM on Saturday, because after that many people may be out for whatever their Saturday night plans.

Best Time to Post on Instagram on Sunday

Many people cite Sunday as the worst day to post overall. According to Later's research, it seems that the best Sunday posting times are:

  • 7 AM
  • 8 AM
  • 4 PM

Even though it's been said that Sunday is a bad day to post, that shouldn't stop you from trying these times.

Above we're talking about the general best time to post on Instagram. If you want to get more engagement, you'd better find out what your personalized best times to post based on your unique audience.

How to Find Your Own Personalized Best Time to Post on Instagram

When it comes to your personalized best time to post on Instagram, it's essential to think about your Instagram followers, their location, habits, etc.

Find Out When to Post on Instagram with Instagram Insights

Instagram Insights shows you everything you may ask for: where your followers are located, their gender, their age, and, most importantly when they're most active on Instagram. Instagram Insights analytics tool can help you make smart decisions about the best time to post on Instagram for your unique audience.

Instagram Insights

Image Board: Instagram Insights

Note: Just notice that to access Instagram Insights, you'll need to set up an Instagram business profile or an Instagram creator profile.

How to find this information on your business account?

# 1 Go to your Instagram profile

# 2 Tap on the insights icon on the right

# 3 Tap on "audience"

# 4 Scroll down to the end of the page to find "Top locations" and "followers" to see the location and the time when your audience are in the app most often.

Ins Insights

Image Board: Ins Insights

Once you have access to these Instagram insights that are personalized for your account, you can find your best time to post on Instagram based on those peak hours is given.

Find Out When to Post on Instagram Through Trial and Error

Besides, you can also find out when to post on Instagram through trial and error. Simply try out different times to post on Instagram, and see what works best. You can create a calendar of what days and times you post and the likes, engagement rate, and comments you get. Track different times to find the best time to post on Instagram!

Further Reading: Make Stunning Ins Videos with FlexClip Video Maker Now!

Now that you have got the secret to post on Instagram at the right time, it's time to use the best time to post on Instagram for more likes and engagement. Just make your stunning Instagram videos right now.

Flexclip must be your best option to create an Instagram video. FlexClip helps you make videos with great ease because:

It has a super simple editing interface which allows everyone to create videos quickly and easily, even a layman.

It features many editing functions to meet your different video editing needs, like trimming video, adding text, adding background music, recording voice over, etc.

It has an extensive media library providing you with various resources to furnish your video with image, video footage, and music, etc.

FlexClip's Editing Interface

Image Board: FlexClip's Editing Interface

You will suddenly find that it's couldn't be easier to create a video with Flexclip, give it a try now!

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