Over 1.1 billion people around the world use Instagram - with more than 500 million checkings in every day. There is no denying that Instagram is one of the most important platforms to build a social presence. To make the most of your social media strategy, you should know when your Instagram posts will be the most effective.
Here in this blog, we'll talk about the best time to post on Instagram based on the study by Sprout Social. Besides, we'll also mention how to find what is the best time for a post on Instagram for your own account.
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Part 1 When is the Best Time to Post on Instagram
When is the best time to post on Instagram? Many platforms and teams, like Sprout Social have conducted the Instagram engagement test and concluded the general best posting times.
Sprout Social, a social media management platform with over 24,000 customers, analyzed their customer data to see what time and day their social media posts can generate the most engagement. Let's look at their aggregate customer data for the best time to post on Instagram.
Instagram Global Engagement(source from sproutsocial.com)
You can see that it ranges from 7 AM to 9 PM to get engagement on Instagram, and there's no single best time to work every day. Therefore, you should try to post on Instagram at different times on different days.
Now, let's break these times out in detail according to Sprout Social's study.
7 AM to 9 PM is a great time to post on Instagram on Monday, while the peak time to gain engagement on Instagram is 11 AM to 3 PM when we have the lunch break and tend to browse Instagram page.
The best time to post on Instagram on Tuesday is between 8 AM to 8 PM. Engagement is at its highest at 7 PM, and from 10 AM to 4 PM and 5 PM to 9 PM is the peak time to post and gain engagement on Instagram.
Wow! We come to the highest engagement level day during the week. Post your content on Instagram from 8 AM to 8 PM, especially between 9 PM to 6 PM, should always get good engagement on Wednesday.
The best time to post on Instagram on Thursday should be 8 AM to 9 PM. Engagement reaches its highest between 10 AM to 5 PM and 6 PM to 9 PM.
After Wednesday, Friday is the 2nd best day of the week to post on Instagram. The best time to post on Friday should be 7 AM to 5 PM, and the peak time for engagement is 10 AM to 12 PM.
You should find that engagement is at its lowest during the weekend, but you can also post your content on Saturday during the period between 8 AM to 2 PM.
On Sundays, engagement is at the lowest, but if you post on Instagram between 8 AM to 3 PM, you can also generate some engagement.
Part 2 How to Find the Best Time to Post on Instagram
When it comes to your personalized best time to post on Instagram, it's essential to think about your Instagram followers, their location, habits, etc.
Luckily, Instagram Insights shows you everything you may ask for: where your followers are located, their gender, their age, and, most importantly, when they're most active on Instagram. Instagram Insights analytics tool can help you make smart decisions about the best time to post on Instagram for your unique audience.
Notice that to access Instagram Insights, you'll need to set up an Instagram business profile or an Instagram creator profile.
How to find this information on your business account?
1. Go to your Instagram profile
2. Tap on the insights icon on the right
3. Tap on "audience"
4. Scroll down to the end of the page to find "Top locations" and "followers" to see the location and the time when your audience are in the app most often.
Once you have access to these Instagram insights that are personalized for your account, you can find your best time to post on Instagram based on those peak hours is given.
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