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What is your purpose with FlexClip?
What is your purpose with FlexClip?

The Complete Guide: Instagram Video Editor

Last Updated: Jan .06, 2020

Summary: This blog introduces the length and specs of Ins video and the best Instagram video editor to help you to increase more engagement and higher conversion.


Image board: Let’s start to create an Ins video

Part 1: Why You Need Create Instagram Video

Instagram absolutely is one of the best choices of video marketing for small businesses. It breaks the stereotype of big budge for video marking. 81% of businesses use video to promote their products and create their brand awareness, Instagram was no exception.

Instagram offers a very good platform to achieve your marketing strategy, you can post an advertisement on Instagram and share real-time and authentic product experience through photos and different types of videos to dig your feelings, attract more visitors, and increase the conversion rate.

But how to create my compelling video to reach the marketing video goal? FlexClip video editor provides thousands of text and video templates, footage and music, etc. to help you promote your products or services completely and effectively.

Instagram video editor-FlexClip

Image board: Instagram video Maker-FlexClip

Part 2: The length and Specs of Instagram Videos

As customers, you are friends here. As a business, your customers are here. Thanking Instagram videos, we can get more engagement with our friends and celebrities.

The length of Ins Videos

There are mainly three types of ins videos, such as Instagram Feed video, Instagram live video, IGTV, and they separately have different time limits.

  • Instagram Story Video Length:15 seconds per individual story.
  • Instagram Feed Video Length:3 seconds - 1 minute
  • IGTV Video Length: 15 seconds - 10 minutes
  • Instagram Live Video Length: Up to an hour

See more details of different types of Instagram video and video length, check the article on Facts You Need to Know About Instagram Video

The Specs of Ins Video

When you upload videos to the feed, you need to decide of which 1-minute video you select and make sure you choose the right format and size for Instagram.

  • Feed video
  • Size: maximum 4 GB
  • Length: 3 seconds - 1 minute
  • Width: Minimum 500 pixels
  • Recommended Ratios: 1:1 Square (600 × 600); 1.9:1 horizon (600 × 315); 4: 5 vertical (600 × 750)
  • Ins Story
  • Length: Up to 1 min (15 seconds per individual story, but you can get four 15-second pieces)
  • Format: MOV & MP4
  • Recommended Size: 1080 × 1920 pixels

Part 3: Best Instagram Video Maker/Editor - How to Create A Stunning Instagram Video

Whether for sharing your wonderful story or promoting the brand, as a believer of Instagram videos, you need a free Instagram video editor to create an eye-catching Instagram Video to engage with friends or get more potential customers, but how? How can I use text and content to grasp more attentions?

A creative video intro can catch users eyes. Moreover, animated texts, artful transition effects and touching music beats can make users stay your page longer and get more followers on Instagram

Try the FlexClip video editor now! The following steps guides you how to make your video more engaging by the free Instagram Video Editor

step 1 Click ' + ’ to browse your video clips or enter into the FlexClip media stock

Tab '+' on the storyboard, you enable to upload your local footage or search for relative video clips and images in FlexClip which is all free provided for you.


Image board: Upload video clips by FlexCliip-Instagram video maker/editor

Step 2 Make a video intro for your Instagram video

First, add a background with any color to match your video visual style, and then choose a overlay template. Last but not lease, add your logo image and edit your business information.

video intro

Image board: Make a video intro by FlexClip - Instagram video maker/editor

Step 3 Add and trim texts/subtitles to promote your products or brand.

Text can help users understand your ideas well and can emphasize your points to make a profound impression for viewers. FlexClip offers not only the simple text templates but also animated text.


Image board: Add texts by FlexClip - Instagram video editor

Step 4 Add music or some sound effects you need

You will own more staying time to watch your promo video because of a right music and sound, so that the conversion rate may be improved. FlexClip, as a good Instagram video editor, provides a big sound library allowing you to seek for different types of music and sound effects.

add music and sound effects

Image board: Add music and sound effects by FlexClip-Instagram video maker

Step 5 Record a voiceover to improve the professionality

If your company is doing architecture business, for example, a deep, professional and serious voice will win extra impressions ans trust of users.

FlexClip, online video editor, allows you to record anyone's voice at anywhere easily. Just hold on clicking the ' button, you can record the voice.

add voiceover

Image board: Record a voiceover by FlexClip-Instagram video maker

Step 6 Change the aspect ratio and add your watermark.

As I mentioned above, you need to change the aspect ratio in order to accord with the specification of Instagram video according to your demands. But don't be too worry, you can also change it very quickly with FlexClip.


Image board: Change the aspect ratio by FlexClip-Instagram video maker

You can also add your business watermark to protect copyright and enhance the brand awareness by FlexClip.


Image board: Add your business watermark by FlexClip-Instagram video maker

There is an example of video editing by FlexClip video creator (if the video doesn't work, click the right-button of mouse and show controls to watch the guide video again).

Depict video: “Example of Instagram video by FlexClip

The Bottom Line

Nowadays, Instagram becomes a very important promo platform. Start to use FlexClip Instagram video editor to create an eye-catching video to share your story or your business. Besides, Make sure you choose the right format and ratio for the Instagram video, don’t reinvent the wheel.

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