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Instagram Remove Likes! What Does it Mean for You?

Last Updated: May. 12, 2021

Summary: Have you ever heard the big news? - Instagram announced that they would start removing likes counts on posts! This blog will discuss the new feature of Instagram likes from the following three points:

Beginning this week, Instagram has decided to remove likes for some users in the United States, following similar tests in the other seven countries, including Canada, Australia, Japan, Italy, etc.

Instagram is about to take its biggest step to remove likes from its platform. Of course, this new feature change is HUGE, and most people aren't sure how to react. Will my likes be hidden in my post? Can I still like those great posts?

Instagram Remove Likes

Image Board: Instagram Remove Likes

Here in this blog, we'll go into the new feature of Instagram, including why Instagram removing likes, what hiding public likes look like, and what it means for users.

Also Read: The Best Time to Post on Instagram in 2019 >

Why Instagram Removing Likes?

According to Mia Garlick, Facebook Australia, and New Zealand director of policy, “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love." The goal of removing likes from Instagram is to see "whether this change can help people focus less on likes and more on telling their story".

A spokesperson for Facebook also said that "we're testing this because we want Instagram to be a place where people feel comfortable expressing themselves. This includes helping people to focus on the photos and videos they share, not how many likes they get".

Here, we can easily find the burning desire of Instagram to end the toxic popularity environment that has resulted due to the stress of keeping up with major influencers. And they call us to pay more attention to share the story with your post rather than get the stress of winning lots of likes.

What Does Hiding Instagram Likes Look Like?

The big move of removing likes on posts was announced Friday by Instagram CEO Adam Mosseri. But Instagram likes aren't completely gone, and it will go as follows:

You can still like posts, see likes on your own posts, but others will not see them any longer.

Instagram Removing Likes Look Like

Image Board: Instagram Removing Likes Look Like

As we can see from the picture, the owner of the account can still see Instagram like count on their own posts - just not those posts from others.

What Does Instagram Removing Likes Mean for Users?

Let's talk about how would the hiding Instagram likes impact your relationship with the app? And how do the users think about the new feature of removing public likes?

For most users who get one or two likes per post, it doesn't matter too much for removing Instagram likes, but what impact will hiding likes have on influencers and others who depend on likes to communicate their engagement and relevance?

Some influencers voiced some strong objections for hiding Instagram likes:

Some influencers and agencies are losing their minds - how are they going to show businesses how popular they are? How will they demonstrate engagement? They have expressed their outrage with the experimental feature that hiding likes, arguing that it weakens their leverage over brand deals and promotions.

  • Nicki Minaj, the rapper and singer, said that she would stop posting on Instagram if the new feature were to take effect.
  • Rapper Rico Nasty said the decision to hide Instagram likes would "kill Instagram." And she added: "I'm not saying it's bad. I'm saying people value 'likes' so I'm sure they won't be posting on there no more, which means .. new app coming soon"

Some celebrities praised the decision that Instagram removing likes:

But here are also some celebrities, including Kim Kardashian, who view the decision to hide likes as a good thing.

  • Kardashian West said that "As far as mental health, I mean it's something that taking the likes away and taking that aspect away from it would be beneficial for people".
  • Tracee Ellis Ross also praised the hiding Instagram likes and said that Instagram likes creates a culture that isn't helpful for well-being and isn't fruitful for creative energy.

What Does Instagram Removing Likes Mean for You?

For general users, they may feel relief that the amount of likes their posts get, no longer matters so much. To be honest, wondering how many likes your recent post is going to get can be very stressful and anxiety inducing for some users.

For smaller and newer accounts, then can seamlessly blend in with larger accounts on Instagram and will be given more credibility because hidden likes looks a lot better than only having 3 likes or even less!

For those influencers, they will have to prove their influence through comments and actions taken on their accounts, which can show moe true influence. And in this way, the followers can get some more authentic feedback from others.

Feature Reading: Refresh Your Instagram Experience Now!

When was the last time you felt frustrated about your engagement on Instagram? Last week? Yesterday? Well, without Instagram likes that feeling may doesn't have to exist any more. Instagram likes do NOT equal success.

So just make a stunning Ins video to refresh your Instagram experience now! FlexClip video maker can help you create stunning Instagram videos, with its simple-to-use editing tools, powerful functions, and rich resources. Give it a try now!

If you want a detailed tutorial for making a Instagram video with FlexClip video maker, just check out our post on The Complete Guide to Create Instagram Video >

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